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IAB Europe at Cannes 2026: AI, retail media, and the human glue
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IAB Europe at Cannes 2026: AI, retail media, and the human glue
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PPC Land
IAB Europe at Cannes 2026: AI, retail media, and the human glue
IAB Europe's Cannes Lions 2026 sessions mapped AI adoption gaps, CTV measurement progress, and retail media's next phase across five days on the Croisette.
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One in four consumers canceled over AI data - 52% will pay 7% more for trust
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One in four consumers canceled over AI data - 52% will pay 7% more for trust
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PPC Land
One in four consumers canceled over AI data - 52% will pay 7% more for trust
Usercentrics surveyed 11,000 consumers in March 2026 across seven markets. AI data concerns are driving cancellations and degrading ad platform signals globally.
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VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026
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VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026
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PPC Land
VIOOH's Seller Agent automated 100+ DOOH deals in H1 2026
VIOOH's agentic Seller Agent automated more than 100 curated DOOH PMP deal packages in H1 2026, with self-serve platform expansion planned for Q3 2026 globally.
New post by Search Engine Journal 🔥
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard via @sejournal, @MattGSouthern
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Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard
Google's spam policies now cover attempts to manipulate AI answers in Search. A Cornell Tech paper shows why enforcing that at the source is difficult.
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Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV
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Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV
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PPC Land
Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV
IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media.
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Six shifts rewriting search: VIA Nederland's taskforce speaks out
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Six shifts rewriting search: VIA Nederland's taskforce speaks out
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PPC Land
Six shifts rewriting search: VIA Nederland's taskforce speaks out
VIA Nederland's Search Taskforce in June 2026 laid out six shifts reshaping search: AI answers, GEO, AI agents, automation, new KPIs, and the T-shaped marketer.
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Google Ads API v24.2: AI transparency and PMax segmentation finally arrive
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Google Ads API v24.2: AI transparency and PMax segmentation finally arrive
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PPC Land
Google Ads API v24.2: AI transparency and PMax segmentation finally arrive
Google Ads API v24.2 adds synthetic content labeling, multi-party approvals, PMax ad network segmentation, and campaign mix experiment types for advertisers.
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Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026
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Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026
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PPC Land
Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026
Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report.
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"Dai Dai" holds global #1 as Oliver Tree's death reshapes YouTube charts
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"Dai Dai" holds global #1 as Oliver Tree's death reshapes YouTube charts
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PPC Land
"Dai Dai" holds global #1 as Oliver Tree's death reshapes YouTube charts
YouTube music charts for the week ending June 18, 2026: "Dai Dai" stays global #1 at 73.7M views as Oliver Tree's death drives posthumous chart surge across 15 territories.
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Most back-to-school ad spend lands too late, Adlook data shows
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Most back-to-school ad spend lands too late, Adlook data shows
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PPC Land
Most back-to-school ad spend lands too late, Adlook data shows
Adlook's 2026 guide shows 47% of back-to-school purchases are gifts and 67% of families start shopping in July - weeks before most brands activate campaigns.
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Broadsign and Mirakl Ads want to end the online vs in-store retail media split
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Broadsign and Mirakl Ads want to end the online vs in-store retail media split
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PPC Land
Broadsign and Mirakl Ads want to end the online vs in-store retail media split
Broadsign and Mirakl Ads announced at Cannes Lions 2026 a deal to connect online and in-store retail media under one campaign brief, with a Q3 launch planned.
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AI takes control, identity cracks, and Google closes the spam loop
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AI takes control, identity cracks, and Google closes the spam loop
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PPC Land
AI takes control, identity cracks, and Google closes the spam loop
Brand automation without consent, the LiveRamp succession race, Amazon's expanding commerce data reach, the Google June spam update, and the first autonomous AI ad buy all converged in the final 48 hours of Cannes Lions week.
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"Dai Dai" still can't be stopped - now in its sixth week at global #1
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"Dai Dai" still can't be stopped - now in its sixth week at global #1
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PPC Land
"Dai Dai" still can't be stopped - now in its sixth week at global #1
YouTube music charts for the week ending June 25, 2026: "Dai Dai" by Shakira & Burna Boy holds global #1 for a sixth week at 68.5M views across 15 territories.
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YouTube Studio's Content tab gets a Notices column and estimated revenue view
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YouTube Studio's Content tab gets a Notices column and estimated revenue view
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PPC Land
YouTube Studio's Content tab gets a Notices column and estimated revenue view
YouTube redesigned the Content tab in Studio with a unified Notices column and per-video estimated revenue across ads, Premium, Shopping, and all fan funding.
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Amazon's $48 billion India bet: what the numbers actually mean
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Amazon's $48 billion India bet: what the numbers actually mean
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PPC Land
Amazon's $48 billion India bet: what the numbers actually mean
Amazon today commits $48 billion to India by 2030, adding $13 billion for AWS data centers in Mumbai and Hyderabad, with custom AI chips and 100+ delivery stations.
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Google quietly unlocks custom labels for Demand Gen campaigns
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Google quietly unlocks custom labels for Demand Gen campaigns
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PPC Land
Google quietly unlocks custom labels for Demand Gen campaigns
Google Merchant Center now supports custom labels 0-4 in Demand Gen campaigns, giving advertisers product-level segmentation tools for bidding and reporting.
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The user agent strings every SEO and site owner needs right now
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The user agent strings every SEO and site owner needs right now
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PPC Land
The user agent strings every SEO and site owner needs right now
A technical reference for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and Bingbot - the exact user agent strings shaping how AI crawls the web in 2026.