New post by PPC Land 🔥
MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
Continue reading »
MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
Continue reading »
PPC Land
MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
A 43-14 ECON vote clears path to free ECB digital payments, online and offline. Council trilogues will shape holding limits, privacy rules, and cash rules.
New post by PPC Land 🔥
Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Continue reading »
Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Continue reading »
PPC Land
Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Analysis of 1M campaigns: Meta ad dollar returns $4.13, up 25% since 2022. New AI creative, creator hub, and Business Agent tools now expand advertiser options.
New post by PPC Land 🔥
Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Continue reading »
Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Continue reading »
PPC Land
Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed.
New post by PPC Land 🔥
98% of marketers launch campaigns late, 70% go over budget, XR study finds
Continue reading »
98% of marketers launch campaigns late, 70% go over budget, XR study finds
Continue reading »
PPC Land
98% of marketers launch campaigns late, 70% go over budget, XR study finds
XR's survey of 400+ US and UK marketers shows 81% produce more content than a year ago, yet 98% admit launching campaigns late. Half waste over 30% of assets.
New post by PPC Land 🔥
EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Continue reading »
EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Continue reading »
PPC Land
EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Council's 18 June position removes Article 88b, blocking automated consent for 450 million EU users. Now the European Parliament vote is the only path forward.
New post by PPC Land 🔥
Google multiplies AdSense ad request counts for Multiplex units from June 23
Continue reading »
Google multiplies AdSense ad request counts for Multiplex units from June 23
Continue reading »
PPC Land
Google multiplies AdSense ad request counts for Multiplex units from June 23
Starting June 23, each slot in a Multiplex grid now generates its own ad request, lifting counts. Coverage and request CTR will shift; total revenue should not.
New post by PPC Land 🔥
Smartly builds AI memory layer for agents managing 7 billion in ad spend
Continue reading »
Smartly builds AI memory layer for agents managing 7 billion in ad spend
Continue reading »
PPC Land
Smartly builds AI memory layer for agents managing 7 billion in ad spend
Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs.
New post by PPC Land 🔥
Doreen Egg fined $39,600 for selling caged hens' eggs as free-range
Continue reading »
Doreen Egg fined $39,600 for selling caged hens' eggs as free-range
Continue reading »
PPC Land
Doreen Egg fined $39,600 for selling caged hens' eggs as free-range
Over 8,600 cartons sold via wholesalers and small retailers in May-June 2025. The ACCC now requires compliance audits, new packaging, and consumer notification.
New post by PPC Land 🔥
AdImpact gains Polaris I/O signals to target 4,000 new advertisers per month
Continue reading »
AdImpact gains Polaris I/O signals to target 4,000 new advertisers per month
Continue reading »
PPC Land
AdImpact gains Polaris I/O signals to target 4,000 new advertisers per month
Polaris I/O contact data enriches AdImpact's 100,000-brand TV database. C-suite tracking in 210 U.S. markets helps media sellers reach budget owners first.
New post by PPC Land 🔥
TikTok Shop kills 8 break formats and bans lucky spins under gambling rules
Continue reading »
TikTok Shop kills 8 break formats and bans lucky spins under gambling rules
Continue reading »
PPC Land
TikTok Shop kills 8 break formats and bans lucky spins under gambling rules
Random team and bounty breaks are prohibited. Four formats remain, each needing an SPS of 2.5 and Qualification Center approval. Break livestreams are US-only.
New post by PPC Land 🔥
EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
Continue reading »
EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
Continue reading »
PPC Land
EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
The EU Council stripped Article 88b on June 18. Meta auto-enrolled brands without consent. An autonomous AI ad buy happened in Prague. Who controls what now.
New post by PPC Land 🔥
Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight
Continue reading »
Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight
Continue reading »
PPC Land
Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight
FTC voted 5-0 to block; a Texas court overruled it. One entity now controls roughly half the US mattress market and the country's largest specialty retail chain.
New post by PPC Land 🔥
TikTok Shop blocks tampon listings without FDA 510(k) documentation
Continue reading »
TikTok Shop blocks tampon listings without FDA 510(k) documentation
Continue reading »
PPC Land
TikTok Shop blocks tampon listings without FDA 510(k) documentation
Class II device resellers must show invoices of 400-plus units within 180 days. Missing FDA documents can trigger listing removal and Account Health deductions.
New post by Search Engine Journal 🔥
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster
Continue reading »
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile.
John Mueller says skipping meta descriptions carries no penalty, but writing them still serves a valuable purpose.
New post by Search Engine Journal 🔥
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Continue reading »
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Continue reading »
Search Engine Journal
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Internal link decay quietly redistributes your site's PageRank away from important pages over time. Learn to identify and fix equity distribution issues.
New post by Search Engine Land 🔥
AI search is driving customers. Can you measure it? by CallRail
Continue reading »
AI search is driving customers. Can you measure it? by CallRail
Continue reading »
Search Engine Land
AI search is driving customers. Can you measure it?
AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.
New post by Search Engine Journal 🔥
Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe
Continue reading »
Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe
Continue reading »
Search Engine Journal
Selling AI As A Replacement Wins Attention & Kills Trust
Selling AI as a people replacement is a brand liability. Here's why substitution positioning costs credibility and what employment data actually shows.
New post by Google Ads & Commerce 🔥
Unlock deeper insights for YouTube brand campaigns.
Continue reading »
Unlock deeper insights for YouTube brand campaigns.
Continue reading »
Google
Unlock deeper insights for YouTube brand campaigns.
New features will help prove how YouTube brand campaigns are driving the results advertisers care about.
New post by Search Engine Journal 🔥
Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
Continue reading »
Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
Continue reading »
Search Engine Journal
Buying Reddit To Win AI Citations Is The New Link Farm
Reddit-seeding for AI visibility works today. It will not work for long. The Penguin precedent explains exactly how this ends.
New post by Search Engine Journal 🔥
Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
Continue reading »
Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Claims AI Training Is Fair Use In New Governance Paper
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content.