Advertisers in the OpenAI beta can now create conversion-optimized ChatGPT ads. But will the costs price out most advertising opportunities?

Everything you need to launch your first campaign in OpenAI’s Ads Manager.

Traffic Think Tank will continue operating as a private Slack community while expanding member benefits through Search Engine Land.

AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.

Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access.

Enrichment terms were reverted after only 4 days once customers challenged HubSpot's transparency around CRM data sharing; a redesigned opt-in has no set date.

Sky's five-year content deal with ITV Studios is worth GBP 2.1bn and sits outside the independent production quota. Regulatory clearance remains outstanding.

Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google's cover for Overviews and Google dismisses a rival crawler standard.

Google shipped two new specs weeks apart. Here's what OKF and ARD actually do, how they differ from LLMs.txt and MCP, and what SEOs should do next.

Google's John Mueller offers opinion on the trend of mirroring HTML pages with markdown versions for AI SEO.

Find out how AI brand recommendations vary across different platforms and what the recent findings reveal about their accuracy.

ChatGPT ads custom audiences allow email and phone list targeting or exclusions, but a 100,000 identifier minimum may limit access.

AI made experiments cheap to run, not easy to trust. Build an experimentation framework that gets harder to pass as the tests get easier to run.

Several advertisers have begun to notice a new option to upload Audience lists into OpenAI's new ad platform.

Google is adding platform properties to Search Console, letting creators track how their Instagram, TikTok, X, and YouTube posts perform in Search and Discover.

Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach.

86% of Latinas already control household spending and 74% steer peer purchases, according to a June 30 study. Brands slow to adapt risk losing both groups.