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DuckDuckGo blocks YouTube ads by default on iPhone, Windows, Mac
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DuckDuckGo blocks YouTube ads by default on iPhone, Windows, Mac
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PPC Land
DuckDuckGo blocks YouTube ads by default on iPhone, Windows, Mac
The feature relies on uBlock Origin's filter lists and is already default for iPhone, Windows and Mac users, with the Android rollout timing still unannounced.
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Adform gives AI agents 29 read-only skills to query FLOW DSP
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Adform gives AI agents 29 read-only skills to query FLOW DSP
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PPC Land
Adform gives AI agents 29 read-only skills to query FLOW DSP
Solutions Engineering built 29 skills spanning reporting, forecasting, and taxonomy audits. Read-only by design, they leave campaign edits to the trafficker.
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Anne Frank Fund loses EU court fight over geo-blocked website
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Anne Frank Fund loses EU court fight over geo-blocked website
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PPC Land
Anne Frank Fund loses EU court fight over geo-blocked website
State-of-the-art geo-blocking shields sites from EU copyright liability even when VPNs bypass it, the Court of Justice ruled July 9, giving ad tech clarity.
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VAB isolates 42% revenue gap between authenticated TV viewers and others
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VAB isolates 42% revenue gap between authenticated TV viewers and others
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PPC Land
VAB isolates 42% revenue gap between authenticated TV viewers and others
Sourced from Experian research on cookieless environments, the figure now anchors a standalone VAB Insights email to marketers ahead of Upfront negotiations.
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HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily
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HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily
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PPC Land
HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily
Satori researchers found one seller alone spoofed nearly two billion bids daily, exposing how SSAI and residential IPs disguise fraud as premium CTV content.
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DigiCert: 78% of firms face AI incidents, half lack governance
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DigiCert: 78% of firms face AI incidents, half lack governance
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PPC Land
DigiCert: 78% of firms face AI incidents, half lack governance
Nearly half of firms cannot fully trace AI decisions to source data, a 1,001-respondent survey finds. Traceability gaps may soon test enterprise accountability.
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Amazon DSP now shows which retailers convert its ad exposure
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Amazon DSP now shows which retailers convert its ad exposure
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PPC Land
Amazon DSP now shows which retailers convert its ad exposure
Retailer-level breakouts replace April's category-only view, letting US advertisers pinpoint exactly where their offline purchases occur beyond Amazon stores.
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Ten European media groups launch ad marketplace against 80% Google grip
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Ten European media groups launch ad marketplace against 80% Google grip
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PPC Land
Ten European media groups launch ad marketplace against 80% Google grip
Ten founding partners pool inventory and telco data as platforms capture 90% of Europe's ad growth, per the coalition. A September 2026 pilot tests demand.
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Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15
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Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15
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PPC Land
Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15
Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel.
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YouTube blocks Ask search feature for viewers under 13 and signed-out users
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YouTube blocks Ask search feature for viewers under 13 and signed-out users
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PPC Land
YouTube blocks Ask search feature for viewers under 13 and signed-out users
The desktop-only tool blends clips, Shorts and text answers, and views generated inside it count toward pay across 3 million monetizing channels globally now.
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AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds
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AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds
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PPC Land
AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds
HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.
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Regulators corner the algorithm as Big Tech's attention economy faces a reckoning
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Regulators corner the algorithm as Big Tech's attention economy faces a reckoning
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PPC Land
Regulators corner the algorithm as Big Tech's attention economy faces a reckoning
Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.
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When one product sells in 3 places, creators pick their own path 93% of time
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When one product sells in 3 places, creators pick their own path 93% of time
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PPC Land
When one product sells in 3 places, creators pick their own path 93% of time
Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.
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eDreams pays $59,400 after ACCC finds fake free trial charges
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eDreams pays $59,400 after ACCC finds fake free trial charges
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PPC Land
eDreams pays $59,400 after ACCC finds fake free trial charges
Consumers who signed up since November 2021 can claim refunds under a 3-year compliance undertaking. eDreams must show one total price, not monthly rates alone.
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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
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PPC Land
Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.
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Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
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Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
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PPC Land
Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.
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TikTok Streaming Ads beat rivals 80% of the time in year-long test
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TikTok Streaming Ads beat rivals 80% of the time in year-long test
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PPC Land
TikTok Streaming Ads beat rivals 80% of the time in year-long test
New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.