Nearly half of firms cannot fully trace AI decisions to source data, a 1,001-respondent survey finds. Traceability gaps may soon test enterprise accountability.

Retailer-level breakouts replace April's category-only view, letting US advertisers pinpoint exactly where their offline purchases occur beyond Amazon stores.

Atlas sits atop Snowflake, BigQuery, Databricks and Redshift without requiring migration, tackling why half of enterprise AI pilots stall before production.

Ten founding partners pool inventory and telco data as platforms capture 90% of Europe's ad growth, per the coalition. A September 2026 pilot tests demand.

Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel.

The desktop-only tool blends clips, Shorts and text answers, and views generated inside it count toward pay across 3 million monetizing channels globally now.

HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.

Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.

Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.

The Commission's 2023 deal cited the FTC's independence 259 times, per noyb, which is now planning a lawsuit that could take two to three years to resolve.

Consumers who signed up since November 2021 can claim refunds under a 3-year compliance undertaking. eDreams must show one total price, not monthly rates alone.

Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.

The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.

New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.

The July 10 update clarifies Google may hold duplicate pages in a cluster for up to 14 days after content fixes, and details AMP and product feed changes too.

Category codes cover product_type and google_product_category fields directly in schema.org markup, alongside a new sale-duration section published this week.

TikTok Shop's June policy update bundles 15 seller changes, from CPSC import certificates to refund rules. Missing the paperwork now risks shipment delays.

The danger in WebMCP isn't a malicious site. It's your own user comments, carrying instructions an agent can't tell from yours.

Labels Google's AI tools apply automatically cannot be removed, as the setting reaches five ad products this month, ahead of EU enforcement starting August 2.

Adopted 07 July 2026, the guidance sets a 3-condition legitimate interest test for firms scraping data, and public consultation runs until 30 October 2026.