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Apple forces 13+ rating on apps with social feeds from September
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Apple forces 13+ rating on apps with social feeds from September
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PPC Land
Apple forces 13+ rating on apps with social feeds from September
Social media capability now triggers a minimum 13+ age rating and a new App Store content descriptor, developers report. Submission holds begin in September.
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Channable data shows advertisers lose 46% ROAS as Google clicks cost more
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Channable data shows advertisers lose 46% ROAS as Google clicks cost more
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PPC Land
Channable data shows advertisers lose 46% ROAS as Google clicks cost more
Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.
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Wikipedia escapes Category 1 status but stays on Ofcom watch list
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Wikipedia escapes Category 1 status but stays on Ofcom watch list
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PPC Land
Wikipedia escapes Category 1 status but stays on Ofcom watch list
This follows a High Court dismissal of Wikimedia's legal challenge in August 2025 and its choice not to appeal in September. Ofcom can revisit its call anytime.
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Automateed finds self-help dominates 77,000 AI-written books
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Automateed finds self-help dominates 77,000 AI-written books
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PPC Land
Automateed finds self-help dominates 77,000 AI-written books
Self-help titles top 77,636 books at 10.8 percent of Automateed's catalog across 216 countries, raising questions about how saturated that market has become.
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AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets
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AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets
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PPC Land
AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets
Renewed terms span 14 European countries, covering relationships dating to 2021 for SoundCloud and 2022 for Sonos. Neither company disclosed contract length.
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Google lets Gemini agents run background tasks without breaking connections
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Google lets Gemini agents run background tasks without breaking connections
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PPC Land
Google lets Gemini agents run background tasks without breaking connections
Background execution ends fragile open connections for long tasks. Remote MCP links, custom function calls and credential refresh round out today's update.
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Caruso's tops Australia vitamin advertisers as category spend gains 27%
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Caruso's tops Australia vitamin advertisers as category spend gains 27%
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PPC Land
Caruso's tops Australia vitamin advertisers as category spend gains 27%
Swisse, Blackmores, Pharm-A-Care Laboratories and Sanofi trail as spend hits $75.1 million, up 26.5% yearly, while 41% now buy vitamins every three months.
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LinkedIn: posts under 300 words win most AI search citations
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LinkedIn: posts under 300 words win most AI search citations
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PPC Land
LinkedIn: posts under 300 words win most AI search citations
The June 30 guide says opening lines fix post URLs for good, and 800-1,200 word articles earn deeper AI citation share. Weekly output matters more than reach.
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Google forces Android developers off legacy Mobile Ads SDK by 2028
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Google forces Android developers off legacy Mobile Ads SDK by 2028
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PPC Land
Google forces Android developers off legacy Mobile Ads SDK by 2028
Ad serving continues until June 2027, then risks removal in June 2028 for apps on the legacy SDK. Migration guides and a free AI coding skill are live now.
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Google forces DV360 advertisers off SDF v9 within seven months
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Google forces DV360 advertisers off SDF v9 within seven months
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PPC Land
Google forces DV360 advertisers off SDF v9 within seven months
Three Structured Data Files versions sunset January 28, 2027, hitting DV360 bulk operations teams. Uploads after that date return errors instead of processing.
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Adobe: 81% of brands using unified AI-SEO strategy gain traffic
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Adobe: 81% of brands using unified AI-SEO strategy gain traffic
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PPC Land
Adobe: 81% of brands using unified AI-SEO strategy gain traffic
Description: Semrush's 126 million-prompt index ties the gain to travel-site AI traffic up 2,215 percent since 2024, though 45 percent still cannot fully measure visibility.
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Consent collapses on three fronts as Zeta faces investor suit
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Consent collapses on three fronts as Zeta faces investor suit
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PPC Land
Consent collapses on three fronts as Zeta faces investor suit
A federal judge lets Zeta Global's investor suit over data consent proceed as the EU-US framework falters and EDPB scraping rules narrow legitimate interest.
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Judge forces Zeta Global to face suit over 240 million opt-in claim
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Judge forces Zeta Global to face suit over 240 million opt-in claim
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PPC Land
Judge forces Zeta Global to face suit over 240 million opt-in claim
District Judge Dale Ho denied Zeta's dismissal bid, letting investors pursue claims tied to Disqus data collection and the 240 million figure into discovery.
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Fake earnings stories persist on Google Finance despite two 2026 spam updates
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Fake earnings stories persist on Google Finance despite two 2026 spam updates
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PPC Land
Fake earnings stories persist on Google Finance despite two 2026 spam updates
Fabricated stories on Criteo and Zeta Global tickers redirect to a WhatsApp stock club invite page; 14 more flagged while Google stays silent on enforcement.
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AI Agent Standards: What Do We Need To Know? via @sejournal, @chrisgreenseo
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AI Agent Standards: What Do We Need To Know? via @sejournal, @chrisgreenseo
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Search Engine Journal
AI Agent Standards: What Do We Need To Know?
MCP, A2A, ARD, UCP: most of these standards solve different problems at different layers. Here's what each one actually does.