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Google loses efficiency-test defense as EU court backs 4.1 billion euro fine
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Google loses efficiency-test defense as EU court backs 4.1 billion euro fine
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PPC Land
Google loses efficiency-test defense as EU court backs 4.1 billion euro fine
Eleven groups intervened in the case, mostly publishers; judges ruled rivals need not match Google's own efficiency, a standard other Big Tech cases may follow.
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EU court blocks Google's hosting defense in 750,000 euro gambling case
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EU court blocks Google's hosting defense in 750,000 euro gambling case
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PPC Land
EU court blocks Google's hosting defense in 750,000 euro gambling case
Reviewing a partner channel's content now defeats neutral hosting claims before Italy's top court, exposing any platform that vets creators for ad revenue.
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France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents
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France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents
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PPC Land
France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents
The competition watchdog tested ChatGPT and Gemini shopping answers and found sharply different sources cited, raising portability questions for merchants.
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Google NotebookLM Rebrand May Expose Your Site To More AI Scraping via @sejournal, @martinibuster
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Google NotebookLM Rebrand May Expose Your Site To More AI Scraping via @sejournal, @martinibuster
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Search Engine Journal
Google NotebookLM Rebrand May Expose Your Site To More AI Scraping
Google's NotebookLM rebrand may expose websites to more AI scraping with zero attribution unless site owners take action right now.
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BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps
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BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps
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PPC Land
BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps
Regulator split the penalty into 15 million and 30 million euros over partner-agency fraud and an eSIM flaw. Will other carriers face similar scrutiny next?
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Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
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Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
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PPC Land
Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.
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Google's GCLID explainer shows how one parameter tracks every ad click
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Google's GCLID explainer shows how one parameter tracks every ad click
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PPC Land
Google's GCLID explainer shows how one parameter tracks every ad click
A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters.
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Vozinha gains 28.8 million Instagram followers during World Cup
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Vozinha gains 28.8 million Instagram followers during World Cup
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PPC Land
Vozinha gains 28.8 million Instagram followers during World Cup
Cape Verde goalkeeper Vozinha jumped from 37,000 to 28.8 million followers in a month. WhatsApp separately logged 29 million messages per second, a new record.
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X's Mentions Boost lets brands pay to amplify unpaid customer praise
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X's Mentions Boost lets brands pay to amplify unpaid customer praise
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PPC Land
X's Mentions Boost lets brands pay to amplify unpaid customer praise
Premium Business subscribers get first access to the tool, which boosts reach on posts a brand never wrote, raising fresh transparency questions for marketers.
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S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn
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S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn
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PPC Land
S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn
Ratings firm ties the cut to a forecast $42bn fiscal 2027 cash deficit and OpenAI's half-share of a $638bn backlog, raising re-leasing risk for advertisers.
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EDPB presses EU for data-sharing law as AI complaints strain regulators
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EDPB presses EU for data-sharing law as AI complaints strain regulators
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PPC Land
EDPB presses EU for data-sharing law as AI complaints strain regulators
Watchdogs want to exchange confidential files as AI complaints strain enforcement capacity, leaving the Commission to decide whether to draft the legal basis.
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UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free
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UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free
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PPC Land
UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free
Three platforms clearing the 700,000-user bar cover 95% of voice radio listening, and Alexa+ plus future Siri and Gemini AI upgrades fall inside the same net.
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SiriusXM adds Nick Schulman poker show to Mad Dog Sports Radio July 18
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SiriusXM adds Nick Schulman poker show to Mad Dog Sports Radio July 18
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PPC Land
SiriusXM adds Nick Schulman poker show to Mad Dog Sports Radio July 18
Weekly six-episode series airs on Mad Dog Sports Radio channel 82 from July 18, adding named-talent sports inventory to a 255-million-listener ad network now.
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Meta opens ads MCP to any app, cutting integration code to zero
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Meta opens ads MCP to any app, cutting integration code to zero
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PPC Land
Meta opens ads MCP to any app, cutting integration code to zero
Any developer with a Meta app can now wire AI agents into live ad accounts, ending the custom integration code the platform previously required to connect.
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Snapchat+ gains 25 million subscribers four years after 2022 launch
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Snapchat+ gains 25 million subscribers four years after 2022 launch
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PPC Land
Snapchat+ gains 25 million subscribers four years after 2022 launch
Figure spans Lens+, Platinum, Memories Storage and Creator Subscriptions, the paid stack Snap keeps building while brand advertising revenue softened alongside.
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Google kills NotebookLM name, moving 30 million users to Gemini Notebook
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Google kills NotebookLM name, moving 30 million users to Gemini Notebook
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PPC Land
Google kills NotebookLM name, moving 30 million users to Gemini Notebook
Rebrand folds a research tool used by 30 million people and 600,000 organizations into Search and Gemini, with a cloud computer for coding inside notebooks.
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Google-Meta model forces advertisers to pay daily, Sutherland argues
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Google-Meta model forces advertisers to pay daily, Sutherland argues
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PPC Land
Google-Meta model forces advertisers to pay daily, Sutherland argues
Speaking at MAD//Fest London podcast, the ad veteran said almost 70% of Dutch digital ad spend goes to just two firms and urged brands to fund creators as a hedge.