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Google brings image generation into AI Overviews as Google Images turns 25
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Google brings image generation into AI Overviews as Google Images turns 25
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PPC Land
Google brings image generation into AI Overviews as Google Images turns 25
Image creation enters Search results across AI Mode regions using the Nano Banana model, which has generated over 5 billion images since its August 2025 debut.
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Google drops certification for gambling ads in 37 markets on Authorized Buyers
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Google drops certification for gambling ads in 37 markets on Authorized Buyers
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PPC Land
Google drops certification for gambling ads in 37 markets on Authorized Buyers
Publishers may see more online gambling ads from August 10 as buyers skip end-advertiser certification. The change covers programmatic demand, not Google Ads.
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EA turns 1 billion FC matches a month into ad inventory for brands
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EA turns 1 billion FC matches a month into ad inventory for brands
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PPC Land
EA turns 1 billion FC matches a month into ad inventory for brands
Proprietary ad server serves dynamic boards in FC and Madden, where players log 1 billion matches monthly. Visa, Red Bull, Lowe's already run campaigns here
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Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
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Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
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PPC Land
Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
Just 16.8% of podcast marketers track formal ROI, while 41.8% spend more on production than promotion. Investment intent rises, yet the trust gap still remains.
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JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
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JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
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PPC Land
JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region.
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Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
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Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
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PPC Land
Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
Northeastern data covering 4,608 US users shows five firms hold half of all desktop attention, and AI tools have now edged past news as a browsing destination.
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Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
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Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
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PPC Land
Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
Record 92.7M views, up from 78.3M, came as the anthem topped 8 of 14 country markets, while four Indian playback singers together drew 1.27bn weekly views.
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58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
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58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
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PPC Land
58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots.
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Southeast Asia publishers lose 5% of search traffic as Africa gains
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Southeast Asia publishers lose 5% of search traffic as Africa gains
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PPC Land
Southeast Asia publishers lose 5% of search traffic as Africa gains
Three regions each shed 5% of search pageviews in Q2 while social traffic filled part of the gap and Africa climbed from 41% to 48% against the wider trend.
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Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
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Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
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PPC Land
Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
Recipe developer opens its cookbook testing to three paid home cooks as survey data shows a 300% blog preference over AI. Can human vetting slow recipe slop?
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Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern
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Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern
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Search Engine Journal
Google Must Give Rivals Access To Anonymized Search Data
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots.
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
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PPC Land
CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
Presence-of-children data proves correct just 42% of the time, and ten companies back a new cross-industry taskforce as linear TV drops to 6% of kids video time.
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Amazon DSP gains Triton audio supply across 80-plus country marketplace
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Amazon DSP gains Triton audio supply across 80-plus country marketplace
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PPC Land
Amazon DSP gains Triton audio supply across 80-plus country marketplace
Buyers can now layer Amazon first-party shopping signals onto Triton audio inventory. The deal follows iHeartMedia's June DSP tie-up and deepens a wider push.
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Social media overtakes TV for political news at 29%, Adtaxi survey finds
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Social media overtakes TV for political news at 29%, Adtaxi survey finds
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PPC Land
Social media overtakes TV for political news at 29%, Adtaxi survey finds
Broadcast TV drew 17.4% and streaming 13.7% as economic anxiety reshaped voter priorities. Where does that leave political ad budgets for the 2026 midterms?
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Brand recognition sways just 7% of B2B AI buyers, Semrush finds
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Brand recognition sways just 7% of B2B AI buyers, Semrush finds
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PPC Land
Brand recognition sways just 7% of B2B AI buyers, Semrush finds
Precise use-case fit, not name recognition, is what buyers notice inside AI answers. Semrush surveyed 519 US professionals; 84% use AI on $1,000-plus deals.
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Google gives site owners a toggle to exit AI Overviews and AI Mode
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Google gives site owners a toggle to exit AI Overviews and AI Mode
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PPC Land
Google gives site owners a toggle to exit AI Overviews and AI Mode
Website owners get a domain-level switch that clears content from AI features in 1-2 days, but it does not stop model training. Page control follows March 2027.
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GumGum agent cuts brief-to-segment work to one upload on Trade Desk
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GumGum agent cuts brief-to-segment work to one upload on Trade Desk
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PPC Land
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it.
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Google forces local inventory ads on all Shopping campaigns August 31
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Google forces local inventory ads on all Shopping campaigns August 31
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PPC Land
Google forces local inventory ads on all Shopping campaigns August 31
Retailers lose the enable_local opt-out from August 31, and v25.1 code that sets the field to false will trigger an OPERATION_NOT_PERMITTED error at runtime.
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Google gains 14 Shopping ad markets but bans medicine ads across all 14
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Google gains 14 Shopping ad markets but bans medicine ads across all 14
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PPC Land
Google gains 14 Shopping ad markets but bans medicine ads across all 14
Bulgaria, Serbia, Malta and 11 more markets open to merchants, while OTC and prescription drug listings stay blocked across all 14 new territories added now.