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Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
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Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
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PPC Land
Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
Recipe developer opens its cookbook testing to three paid home cooks as survey data shows a 300% blog preference over AI. Can human vetting slow recipe slop?
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Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern
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Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern
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Search Engine Journal
Google Must Give Rivals Access To Anonymized Search Data
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots.
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
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PPC Land
CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
Presence-of-children data proves correct just 42% of the time, and ten companies back a new cross-industry taskforce as linear TV drops to 6% of kids video time.
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Amazon DSP gains Triton audio supply across 80-plus country marketplace
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Amazon DSP gains Triton audio supply across 80-plus country marketplace
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PPC Land
Amazon DSP gains Triton audio supply across 80-plus country marketplace
Buyers can now layer Amazon first-party shopping signals onto Triton audio inventory. The deal follows iHeartMedia's June DSP tie-up and deepens a wider push.
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Social media overtakes TV for political news at 29%, Adtaxi survey finds
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Social media overtakes TV for political news at 29%, Adtaxi survey finds
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PPC Land
Social media overtakes TV for political news at 29%, Adtaxi survey finds
Broadcast TV drew 17.4% and streaming 13.7% as economic anxiety reshaped voter priorities. Where does that leave political ad budgets for the 2026 midterms?
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Brand recognition sways just 7% of B2B AI buyers, Semrush finds
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Brand recognition sways just 7% of B2B AI buyers, Semrush finds
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PPC Land
Brand recognition sways just 7% of B2B AI buyers, Semrush finds
Precise use-case fit, not name recognition, is what buyers notice inside AI answers. Semrush surveyed 519 US professionals; 84% use AI on $1,000-plus deals.
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Google gives site owners a toggle to exit AI Overviews and AI Mode
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Google gives site owners a toggle to exit AI Overviews and AI Mode
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PPC Land
Google gives site owners a toggle to exit AI Overviews and AI Mode
Website owners get a domain-level switch that clears content from AI features in 1-2 days, but it does not stop model training. Page control follows March 2027.
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GumGum agent cuts brief-to-segment work to one upload on Trade Desk
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GumGum agent cuts brief-to-segment work to one upload on Trade Desk
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PPC Land
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it.
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Google forces local inventory ads on all Shopping campaigns August 31
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Google forces local inventory ads on all Shopping campaigns August 31
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PPC Land
Google forces local inventory ads on all Shopping campaigns August 31
Retailers lose the enable_local opt-out from August 31, and v25.1 code that sets the field to false will trigger an OPERATION_NOT_PERMITTED error at runtime.
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Google gains 14 Shopping ad markets but bans medicine ads across all 14
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Google gains 14 Shopping ad markets but bans medicine ads across all 14
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PPC Land
Google gains 14 Shopping ad markets but bans medicine ads across all 14
Bulgaria, Serbia, Malta and 11 more markets open to merchants, while OTC and prescription drug listings stay blocked across all 14 new territories added now.
New post by Search Engine Land 🔥
How to evaluate Google Ads creative before testing it
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How to evaluate Google Ads creative before testing it
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New post by Search Engine Land 🔥
Local Services Ads come to Google Ads via Performance Max
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Local Services Ads come to Google Ads via Performance Max
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Search Engine Land
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
New post by PPC Land 🔥
Disney+ gains 17 audio languages, lifting reach to 42 subtitle markets
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Disney+ gains 17 audio languages, lifting reach to 42 subtitle markets
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PPC Land
Disney+ gains 17 audio languages, lifting reach to 42 subtitle markets
Six new interface languages and an Arabic-Hebrew right-to-left layout arrive as Disney courts localized advertising revenue across its 15 EU streaming markets.
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Google forces Android apps to manage Wi-Fi and Bluetooth radios themselves
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Google forces Android apps to manage Wi-Fi and Bluetooth radios themselves
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PPC Land
Google forces Android apps to manage Wi-Fi and Bluetooth radios themselves
Peer-to-peer connections will no longer switch Wi-Fi and Bluetooth on for users. The change lands in late 2026, shifting the compliance burden to developers.
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LiveRamp study: identity errors cut campaign ROI 70%, killing profit
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LiveRamp study: identity errors cut campaign ROI 70%, killing profit
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PPC Land
LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
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EU AI content rules force publishers to label or risk 3% of turnover
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EU AI content rules force publishers to label or risk 3% of turnover
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PPC Land
EU AI content rules force publishers to label or risk 3% of turnover
Brussels set a 200-token watermark threshold and named deployers liable from August 2. Non-signatories must now prove their own methods match the Code text.
New post by Search Engine Land 🔥
Google drops $50K ad spend requirement for Lead Form assets
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Google drops $50K ad spend requirement for Lead Form assets
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Search Engine Land
Google drops $50K ad spend requirement for Lead Form assets
Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.
New post by Search Engine Journal 🔥
Google Is AI Mode’s No. 2 Cited Domain, Data Shows via @sejournal, @MattGSouthern
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Google Is AI Mode’s No. 2 Cited Domain, Data Shows via @sejournal, @MattGSouthern
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Search Engine Journal
Google AI Mode Is Citing More Google-Hosted Pages
New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.
New post by Search Engine Land 🔥
Google confirms Local Inventory Ads will be enabled by default
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Google confirms Local Inventory Ads will be enabled by default
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Search Engine Land
Google confirms Local Inventory Ads will be enabled by default
Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31
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Brussels sets AI labeling rules as data errors quietly drain ad budgets
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Brussels sets AI labeling rules as data errors quietly drain ad budgets
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PPC Land
Brussels sets AI labeling rules as data errors quietly drain ad budgets
The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.