Adjust sends install and event callbacks while AppsFlyer routes web events into OpenAI's Conversions API with pixel dedup. Mexico and Brazil are next in line.

Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as 67% still brief models on demographics and Article 50 binds on August 2.

Consolidator fees alone reached $76,218.95, more than the product cost, while Walmart ad revenue grew 46%. What shelf space actually costs a small supplier.

Ask Brave posted 1169 Elo against Grok's 1157 in a test Brave ran and judged with Claude models. Calls cost $5 per 1,000. Who checks a vendor's own scorecard?

X spent 24 hours posting live updates on its anti-chatbot campaign, offering a look at how AI-generated spam evolves and how X counters it.

Article 85 derogations now stop at journalism, hitting any firm that sells personal data behind a paywall. Does an editorial policy still buy an exemption?

Octave supply opens to Amazon DSP buyers on 24 July, covering Virgin Radio UK, Talk and Times Radio podcasts. Amazon's fourth audio inventory deal in a month.

Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.

Amanda Herrfort learned of the error from a wedding screenshot. Google blames thin web data. What happens when a summary invents a closing date

Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.

Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.

Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?

Deal submissions close September 8, eight days before the inbound cutoff. Amazon confirmed the 2025 October dates only on September 16. Sellers commit blind.

Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the role of schema in modern local SEO.

Google updated its review documentation with more reasons why content could trigger a manual action.

Google may be penalizing websites for AI-generated content under an expanded definition of thin content.

Google's August 17 change makes budget-limited Target CPA and Target ROAS campaigns chase their targets instead of beating them, raising costs unless you act.

OpenAI is rolling out bid multipliers for the ChatGPT ads beta. Adjust bids for different people, as defined by custom audiences.

I built my five-pillar framework in April. Four months later, Sora's shutdown and YouTube's purge proved Pillar 5 right.

Google Ads display campaigns are transferring over to Demand Gen campaigns. Find out all the details of this latest announcement and how to adapt.