Octave supply opens to Amazon DSP buyers on 24 July, covering Virgin Radio UK, Talk and Times Radio podcasts. Amazon's fourth audio inventory deal in a month.

Ten capabilities hit Brand+ and Performance+ from July 22, with audio in 16 locales and free first-party signals. Default-on models test Amazon's control claim.

Amanda Herrfort learned of the error from a wedding screenshot. Google blames thin web data. What happens when a summary invents a closing date

Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.

Just 5.3% of the 131 marketers surveyed run a dedicated IVT platform, and 53.5% know little about them. Half say bidding now optimizes toward bots, not buyers.

Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?

Deal submissions close September 8, eight days before the inbound cutoff. Amazon confirmed the 2025 October dates only on September 16. Sellers commit blind.

Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the role of schema in modern local SEO.

Google updated its review documentation with more reasons why content could trigger a manual action.

Google may be penalizing websites for AI-generated content under an expanded definition of thin content.

Google's August 17 change makes budget-limited Target CPA and Target ROAS campaigns chase their targets instead of beating them, raising costs unless you act.

OpenAI is rolling out bid multipliers for the ChatGPT ads beta. Adjust bids for different people, as defined by custom audiences.

I built my five-pillar framework in April. Four months later, Sora's shutdown and YouTube's purge proved Pillar 5 right.

Google Ads display campaigns are transferring over to Demand Gen campaigns. Find out all the details of this latest announcement and how to adapt.

Commercially, publishers have real influence in AI systems. If we can package this properly as an industry, brands will pay good money thanks to the now measured downstream influence.

A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers.

Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.

Microsoft advertisers can now securely preview and share PMax creatives across placements before campaigns go live.

Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.

Uptake climbed from 16% in 2024 to 26% in 2025 among ecommerce merchants on Google Ads. Smec runs its Q4 playbook session today. Which campaign wins budget?