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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
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PPC Land
IAB Australia: retail media faces metrics gap as 60% of buyers lift spend
Only 22% of retail media networks rate their own offering advanced, and 56% of buyers keep trade and media budgets apart. Can standard metrics unlock growth?
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Retail media's $2bn Australian market faces measurement gap, IAB summit told
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Retail media's $2bn Australian market faces measurement gap, IAB summit told
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PPC Land
Retail media's $2bn Australian market faces measurement gap, IAB summit told
Seven in 10 advertisers plan to raise retail media budgets, yet 85% of Australian sales still occur in store. Proof of incrementality now sets the ceiling.
New post by Search Engine Journal 🔥
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes
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The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes
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Search Engine Journal
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call
Google's Q2 spending went negative on free cash flow. Here's why I think that signals confidence, not trouble, for the agentic search era ahead.
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Metcash warns 800-screen retail media loses brand dollars to incrementality
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Metcash warns 800-screen retail media loses brand dollars to incrementality
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PPC Land
Metcash warns 800-screen retail media loses brand dollars to incrementality
Total Tools draws 85% of sales from professional trades, an audience brands rarely reach. Panellists say one-metric measurement caps what networks can charge.
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Galderma gains 9x conversion likelihood from three-format Amazon test
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Galderma gains 9x conversion likelihood from three-format Amazon test
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PPC Land
Galderma gains 9x conversion likelihood from three-format Amazon test
Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend.
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TikTok lets advertisers block up to 40% of regions in TopView buys
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TikTok lets advertisers block up to 40% of regions in TopView buys
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PPC Land
TikTok lets advertisers block up to 40% of regions in TopView buys
Eight product sets ship at once, with GMV Max Pro optimizing coupons, affiliate fees and commissions. Agentic Hub opens an MCP door into TikTok Ads Manager.
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Google Ads appears to separate Target CPA and Target ROAS bidding strategies
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Google Ads appears to separate Target CPA and Target ROAS bidding strategies
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New post by PPC Land 🔥
Google bans undisclosed incentivized reviews, sites face manual action
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Google bans undisclosed incentivized reviews, sites face manual action
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PPC Land
Google bans undisclosed incentivized reviews, sites face manual action
Reviews traded for money, discounts or free products must now carry disclosure. Sites that skip it risk a manual action that strips stars from search results.
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LinkedIn caps collaborative posts at five and blocks Page engagement metrics
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LinkedIn caps collaborative posts at five and blocks Page engagement metrics
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PPC Land
LinkedIn caps collaborative posts at five and blocks Page engagement metrics
Only the post creator can edit or manage collaborators, and each collab post must be public. Does the LLM-rebuilt feed treat co-authored reach any differently?
New post by Search Engine Journal 🔥
AI Opt-Out May Cost Sites A Google Top Stories Spot via @sejournal, @MattGSouthern
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AI Opt-Out May Cost Sites A Google Top Stories Spot via @sejournal, @MattGSouthern
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Search Engine Journal
AI Opt-Out May Cost Sites A Google Top Stories Spot
Google is putting Top Stories carousels inside AI Overviews, which raises the stakes on Google's new AI opt-out setting in Search Console.
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Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms via @sejournal, @martinibuster
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Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms via @sejournal, @martinibuster
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Search Engine Journal
Google On SEO Impact Of URLs Injected By CMS Platforms
Google's John Mueller explains the SEO impact of random URLs injected by CMS platforms into the raw HTML of web pages.
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AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
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AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
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Search Engine Journal
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. This study also shows what other factors influence AI visibility.
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Google’s Illyes Unsure On Shifting unavailable_after Dates via @sejournal, @MattGSouthern
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Google’s Illyes Unsure On Shifting unavailable_after Dates via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Illyes Unsure On Shifting unavailable_after Dates
Google's Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.
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YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows via @sejournal, @MattGSouthern
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YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows
Metricool's YouTube report shows views per long-form post rising over the past year while average view duration and estimated ad revenue both fell in its data.
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LinkedIn names 50 fastest-growing job cities across Europe for 2026
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LinkedIn names 50 fastest-growing job cities across Europe for 2026
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PPC Land
LinkedIn names 50 fastest-growing job cities across Europe for 2026
Five national rankings cover 50 metro areas in France, the UK, Spain, Italy and Germany. Which sectors are driving hiring growth outside Europe's capitals?
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LinkedIn links app usage to profiles for over 1 million members
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LinkedIn links app usage to profiles for over 1 million members
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PPC Land
LinkedIn links app usage to profiles for over 1 million members
Over 1 million members already link apps like HubSpot to LinkedIn, generating usage statements no user can edit, as more partners are added in coming months.
New post by Search Engine Journal 🔥
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It via @sejournal, @MattGSouthern
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Google’s Mueller: Fix Conflicting Metadata, Don’t Test It via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It
Google's John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.
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Google’s Open Knowledge Format Adds Five Trust Signals via @sejournal, @martinibuster
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Google’s Open Knowledge Format Adds Five Trust Signals via @sejournal, @martinibuster
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Search Engine Journal
Google’s Open Knowledge Format Adds Five Trust Signals
Google announced an update to the Open Knowledge Format that adds five trust signals, available now in version 0.2.
New post by Search Engine Journal 🔥
How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers) via @sejournal, @suganthan
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How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers) via @sejournal, @suganthan
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Search Engine Journal
How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)
I read Perplexity's raw answer stream to see how it picks sources, which domains get cited by intent, and how to show up in and get cited by Perplexity.
New post by Search Engine Journal 🔥
Google Ads Bidding Strategies: Where To Spend Your Time In 2026 via @sejournal, @LisaRocksSEM
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Google Ads Bidding Strategies: Where To Spend Your Time In 2026 via @sejournal, @LisaRocksSEM
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Search Engine Journal
Google Ads Bidding Strategies: Where To Spend Your Time In 2026
Google Ads bid strategy that fits your goals, plus the 2026 updates and a simple framework for choosing the right bidding type.