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Microsoft search ad growth drops to 10% as Azure tops $100 billion
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Microsoft search ad growth drops to 10% as Azure tops $100 billion
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PPC Land
Microsoft search ad growth drops to 10% as Azure tops $100 billion
Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.
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dict.cc faces GDPR complaint over 1,741-partner consent click
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dict.cc faces GDPR complaint over 1,741-partner consent click
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PPC Land
dict.cc faces GDPR complaint over 1,741-partner consent click
Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.
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IAB Australia forces every crawler into one of four verdicts
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IAB Australia forces every crawler into one of four verdicts
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PPC Land
IAB Australia forces every crawler into one of four verdicts
Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September.
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AI cuts scam farm entry cost to $5,000, HUMAN Security research shows
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AI cuts scam farm entry cost to $5,000, HUMAN Security research shows
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PPC Land
AI cuts scam farm entry cost to $5,000, HUMAN Security research shows
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
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Meta profit falls 8 percent as legal costs bite into ad gains
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Meta profit falls 8 percent as legal costs bite into ad gains
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PPC Land
Meta profit falls 8 percent as legal costs bite into ad gains
Meta profit fell 8 percent to 15.8 billion dollars as legal charges hit margins, while Microsoft earnings and an IAB Australia crawler guide reshaped ad tech.
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Entity Mapping Works On Google. Does Any Of It Reach ChatGPT? via @sejournal, @DuaneForrester
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Entity Mapping Works On Google. Does Any Of It Reach ChatGPT? via @sejournal, @DuaneForrester
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Search Engine Journal
Entity Mapping Works On Google. Does Any Of It Reach ChatGPT?
Entity mapping treats Google and ChatGPT as one system. They are not, and knowing where the line falls is where the real value in this work sits.
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Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important via @sejournal, @martinibuster
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Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important via @sejournal, @martinibuster
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Search Engine Journal
Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important
Anthropic's Boris Cherny, creator of Claude Code, shares the best strategies for getting the high quality outcomes.
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Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers via @sejournal, @TaylorDanRW
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Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers via @sejournal, @TaylorDanRW
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Search Engine Journal
Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers
GSC's AI Overviews impressions show no clicks, rank every AIO link at position one, and distort average position, masking real traffic and revenue declines.
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AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data via @sejournal, @gregjarboe
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AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data via @sejournal, @gregjarboe
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Search Engine Journal
AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data
Similarweb data shows 95% of ChatGPT's outbound clicks land on just a handful of sites, reshaping how publishers should value AI referral traffic.
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HubSpot gains Snapchat lead sync, closing loop on ad spend proof
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HubSpot gains Snapchat lead sync, closing loop on ad spend proof
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PPC Land
HubSpot gains Snapchat lead sync, closing loop on ad spend proof
Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.
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Amazon forces 14-day review window on AI-rewritten product titles
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Amazon forces 14-day review window on AI-rewritten product titles
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PPC Land
Amazon forces 14-day review window on AI-rewritten product titles
Brand owners now get 14 days to approve AI-rewritten titles, after Amazon logged 984 million title updates since June. Mobile display parity arrives August 10.
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Wella's Nioxin gains 70% listener action from AI audio ads
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Wella's Nioxin gains 70% listener action from AI audio ads
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PPC Land
Wella's Nioxin gains 70% listener action from AI audio ads
Azerion built 100 audio versions across 24 UK locations with Audiostack AI, lifting recall 21 points among hair-thinning sufferers, brand lift study shows.
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VAB names 9 vendors across 3 paths in new ad engagement guide
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VAB names 9 vendors across 3 paths in new ad engagement guide
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PPC Land
VAB names 9 vendors across 3 paths in new ad engagement guide
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
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AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
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PPC Land
AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says
Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment.
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
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JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
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PPC Land
JCDecaux gains 5.7% revenue growth as profit nearly doubles in H1
Free cash flow hit 26.2 million euros, up 91.1 million yoy, while programmatic sales reached 12.3% of digital revenue. New contracts may pressure Q3 margins.
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal
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PPC Land
FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.