Track prompts, cross-model visibility, and self-reported attribution instead of citations and referral traffic, where 80-90% of AI leads get mislabeled organic.

We’ve officially dropped the initial speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.

Sites running 12 to 18 years were locked under a malware policy on August 4, with restorations starting a day later. How many blogs were hit remains unknown.

A healthy-looking $60K/month account was feeding half its budget to junk conversions. How blended averages lie to you, and the segment that shows the truth.

Jennifer Kutz says Google AI features target no single platform, days after Reddit stock fell 12.49% on referral fears. But does a $60m data deal test that?

Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities.

AI answers now end most search journeys before a click. Click Worthiness is a planning model for deciding where continued engagement still creates value.

Browser hit 122.55 million monthly users in July, up 1.3% on June, with 51 million daily. Whether a listing shifts a browser holding 1% of traffic is untested.

Seventy-two percent now consult ChatGPT, Claude or Gemini for gift ideas, and 55% plan bigger budgets. Privacy remains the main barrier to wider AI adoption.

Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next?

Marketer demand beat guidance again as print ads fell 11.1% to $35.2 million. Adjusted costs grew 10%. Q3 guidance points to slower mid-to-high-teens growth.

Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?

Why the next decade of publisher growth will be won by publishers who incentivize the right behaviors and understand how audiences really discover their brand.

Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.

Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?

Contribution ex-TAC guided down as much as 12% for 2026, with $237m to $241m expected in Q3. Sarah Glickman leaves the CFO seat on August 10 after six years.

The machine reads deep and sends shallow. Here's why AI referrals land pre-convinced buyers on the most generic page your website owns.

Nielsen Ad Intel puts category investment at $53.6m for the year to June 2026, while 4.68 million Australians have already retired. Who reaches the next 3.09m?

Almost half of the retailer's six-month ad spend landed in December, and 82% of its shoppers also visit Chemist Warehouse. Which rivals share that audience?

Allen Media Group now sells the publisher's inventory to brands and agencies, while commerce revenue fell 31.4%. Cost cuts have not yet landed in the results.