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Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates via @sejournal, @brookeosmundson
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Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates via @sejournal, @brookeosmundson
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Search Engine Journal
Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities.
New post by Search Engine Journal 🔥
When AI Takes The Click, Click Worthiness Should Guide Your Strategy via @sejournal, @billhunt
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When AI Takes The Click, Click Worthiness Should Guide Your Strategy via @sejournal, @billhunt
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Search Engine Journal
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
AI answers now end most search journeys before a click. Click Worthiness is a planning model for deciding where continued engagement still creates value.
New post by PPC Land 🔥
Brave Search gains a spot on Chrome's engine list at 2.46 billion queries
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Brave Search gains a spot on Chrome's engine list at 2.46 billion queries
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PPC Land
Brave Search gains a spot on Chrome's engine list at 2.46 billion queries
Browser hit 122.55 million monthly users in July, up 1.3% on June, with 51 million daily. Whether a listing shifts a browser holding 1% of traffic is untested.
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53% of holiday shoppers will buy only from last year's stores, Optimove finds
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53% of holiday shoppers will buy only from last year's stores, Optimove finds
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PPC Land
53% of holiday shoppers will buy only from last year's stores, Optimove finds
Seventy-two percent now consult ChatGPT, Claude or Gemini for gift ideas, and 55% plan bigger budgets. Privacy remains the main barrier to wider AI adoption.
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Google says targets become the efficiency lever in budget-capped campaigns
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Google says targets become the efficiency lever in budget-capped campaigns
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PPC Land
Google says targets become the efficiency lever in budget-capped campaigns
Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next?
New post by PPC Land 🔥
New York Times digital ad revenue gains 20.7% to $114 million in Q2
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New York Times digital ad revenue gains 20.7% to $114 million in Q2
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PPC Land
New York Times digital ad revenue gains 20.7% to $114 million in Q2
Marketer demand beat guidance again as print ads fell 11.1% to $35.2 million. Adjusted costs grew 10%. Q3 guidance points to slower mid-to-high-teens growth.
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PubMatic guardrails block AI agents from unapproved ad inventory
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PubMatic guardrails block AI agents from unapproved ad inventory
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PPC Land
PubMatic guardrails block AI agents from unapproved ad inventory
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
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Only 53% of marketers get meaningful ROI from AI, TransUnion finds
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Only 53% of marketers get meaningful ROI from AI, TransUnion finds
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PPC Land
Only 53% of marketers get meaningful ROI from AI, TransUnion finds
Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.
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GreenBanana SEO founder prices 238-page AI search playbook at $1.99
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GreenBanana SEO founder prices 238-page AI search playbook at $1.99
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PPC Land
GreenBanana SEO founder prices 238-page AI search playbook at $1.99
Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?
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Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million
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Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million
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PPC Land
Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million
Contribution ex-TAC guided down as much as 12% for 2026, with $237m to $241m expected in Q3. Sarah Glickman leaves the CFO seat on August 10 after six years.
New post by Search Engine Journal 🔥
AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization via @sejournal, @slobodanmanic
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AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization via @sejournal, @slobodanmanic
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Search Engine Journal
AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization
The machine reads deep and sends shallow. Here's why AI referrals land pre-convinced buyers on the most generic page your website owns.
New post by PPC Land 🔥
Palm Lake tops Australia retirement advertisers as spend gains 10.4%
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Palm Lake tops Australia retirement advertisers as spend gains 10.4%
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PPC Land
Palm Lake tops Australia retirement advertisers as spend gains 10.4%
Nielsen Ad Intel puts category investment at $53.6m for the year to June 2026, while 4.68 million Australians have already retired. Who reaches the next 3.09m?
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IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds
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IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds
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PPC Land
IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds
Almost half of the retailer's six-month ad spend landed in December, and 82% of its shoppers also visit Chemist Warehouse. Which rivals share that audience?
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Autio gains dashboard placement in five Ford and Lincoln models
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Autio gains dashboard placement in five Ford and Lincoln models
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PPC Land
Autio gains dashboard placement in five Ford and Lincoln models
Explorer, Expedition, Aviator and Navigator owners get 12,000 US stories via Google Play. Paid connectivity gates entry, and no ad inventory has been disclosed.
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TikTok creators gain Disney film assets in Disney+ content-sharing deal
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TikTok creators gain Disney film assets in Disney+ content-sharing deal
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PPC Land
TikTok creators gain Disney film assets in Disney+ content-sharing deal
Opt-in creator videos will sit inside the Verts feed on Disney+, drawing on a daily pool of 6.5 million film and TV posts. Advertising terms were not disclosed.
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AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%
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AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%
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PPC Land
AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%
Adjusted EBITDA hit $1.61bn at an 84% margin, yet research spending more than doubled and cash conversion weakened. Guidance implies 46% third-quarter growth.
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Fubo ad revenue drops to $108.9 million in its World Cup quarter
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Fubo ad revenue drops to $108.9 million in its World Cup quarter
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PPC Land
Fubo ad revenue drops to $108.9 million in its World Cup quarter
World Cup streams delivered three times the ad revenue of the 2022 tournament, yet Adjusted EBITDA fell 38% to $19.1 million as Fubo lifted its guidance floor.
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IAB Tech Lab sets September 4 deadline for comment on clean room data rules
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IAB Tech Lab sets September 4 deadline for comment on clean room data rules
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PPC Land
IAB Tech Lab sets September 4 deadline for comment on clean room data rules
Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September.