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Amazon DSP gets one global login. Is the agency the next thing it removes?
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Amazon DSP gets one global login. Is the agency the next thing it removes?
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PPC Land
Amazon DSP gets one global login. Is the agency the next thing it removes?
Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle.
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TikTok Shop's new sales tool skips Amazon, Walmart, and offline stores
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TikTok Shop's new sales tool skips Amazon, Walmart, and offline stores
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PPC Land
TikTok Shop's new sales tool skips Amazon, Walmart, and offline stores
Off-site GMV tracking covers only DTC and Shopify sites, TikTok Shop says. Sellers on other channels get no visibility into halo sales, until coverage expands.
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Amazon Multi-Channel Fulfillment reaches TikTok Shop through nine apps
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Amazon Multi-Channel Fulfillment reaches TikTok Shop through nine apps
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PPC Land
Amazon Multi-Channel Fulfillment reaches TikTok Shop through nine apps
TikTok Shop lists nine apps, including Pipe17 and CedCommerce, that link Amazon FBA stock to Shop orders, easing setup as fulfillment rules keep tightening.
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Four gaming publishers gain up to 14X APS revenue through InMobi SDK bridge
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Four gaming publishers gain up to 14X APS revenue through InMobi SDK bridge
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PPC Land
Four gaming publishers gain up to 14X APS revenue through InMobi SDK bridge
Beta publishers changed no mediation settings while native rendering opened 28 extra bidders and over 1,000 advertisers. Does one ceiling figure hold at scale?
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Google adds Search Console guide for TikTok, Instagram, X and YouTube data
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Google adds Search Console guide for TikTok, Instagram, X and YouTube data
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PPC Land
Google adds Search Console guide for TikTok, Instagram, X and YouTube data
Creators without a website gain query, country and device breakdowns for posts. The July 29 guide also flags what a YouTube playlist filter does not measure.
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Ex-Google marketer says up to 35 staff ran YouTube's Twitter account
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Ex-Google marketer says up to 35 staff ran YouTube's Twitter account
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PPC Land
Ex-Google marketer says up to 35 staff ran YouTube's Twitter account
Claire Stapleton spent 12 years inside the company and left in 2019. Her account of brand marketing bloat lands while Google's ad tech remedies stay unresolved.
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TikTok Shop halts sales for sellers who change their business entity
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TikTok Shop halts sales for sellers who change their business entity
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PPC Land
TikTok Shop halts sales for sellers who change their business entity
Funds stay frozen until 24 hours after approval, and brand badges, category permits and bank links all reset. Eight conversion paths qualify, reversals do not.
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Shakira's Dai Dai wins 9 of 15 YouTube markets at 117.8M weekly views
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Shakira's Dai Dai wins 9 of 15 YouTube markets at 117.8M weekly views
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PPC Land
Shakira's Dai Dai wins 9 of 15 YouTube markets at 117.8M weekly views
Indian playback singers sweep the top five artist slots at 1.54bn weekly views; local hits rule six markets. Post-Billboard, the files anchor media planning.
New post by Search Engine Journal 🔥
How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom
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How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom
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Search Engine Journal
How To Remove Negative Content From Google Before AI Answers Cite It
Can you remove negative content from Google? Uncover the truth about suppression and overcoming unfavorable online articles.
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Indonesia's data law faces court test with DPA rules still two months away
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Indonesia's data law faces court test with DPA rules still two months away
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PPC Land
Indonesia's data law faces court test with DPA rules still two months away
Komdigi says the watchdog reports to the president, not the ministry, while AI products split across three risk tiers. Can a regulator this late still bite?
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AI lengthens purchase decisions for 42% of US shoppers, RTB House finds
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AI lengthens purchase decisions for 42% of US shoppers, RTB House finds
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PPC Land
AI lengthens purchase decisions for 42% of US shoppers, RTB House finds
Google AI Overviews and ChatGPT outrank TikTok and newspapers on trust, yet 35% of shoppers want human sign-off before an agent buys. Who wins the longer wait?
New post by Search Engine Journal 🔥
Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan
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Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan
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Search Engine Journal
Common Crawl Published A Manual For Being Visible To AI, I Automated It
Your CDN may be blocking CCBot without telling you, keeping your pages out of the archive that trains most models.
New post by Search Engine Journal 🔥
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic
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Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic
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Search Engine Journal
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations
Microsoft Clarity now splits branded and non-branded AI citations. Learn how marketers can measure AI visibility, authority, traffic, and business impact.
New post by Search Engine Land 🔥
How to run ChatGPT ads: A step-by-step guide from early campaigns
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How to run ChatGPT ads: A step-by-step guide from early campaigns
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Search Engine Land
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
New post by Search Engine Journal 🔥
Google Analytics Will Compare Your Campaigns To Similar Businesses via @sejournal, @MattGSouthern
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Google Analytics Will Compare Your Campaigns To Similar Businesses via @sejournal, @MattGSouthern
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Search Engine Journal
Google Announces Campaign Benchmarking In Google Analytics
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses.
New post by Search Engine Journal 🔥
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
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The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
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Search Engine Journal
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Build a non-linear targeting strategy in three steps: define your ideal audience, brainstorm adjacent Google segments, then let creative do the qualifying work.