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New Google Analytics report shows which non-Google campaigns lack cost data
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New Google Analytics report shows which non-Google campaigns lack cost data
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PPC Land
New Google Analytics report shows which non-Google campaigns lack cost data
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
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Norway forces SATS to let gym members object to check-in photos
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Norway forces SATS to let gym members object to check-in photos
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PPC Land
Norway forces SATS to let gym members object to check-in photos
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
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RE/MAX gains Golfweek's 2 million monthly users on merger vote day
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RE/MAX gains Golfweek's 2 million monthly users on merger vote day
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PPC Land
RE/MAX gains Golfweek's 2 million monthly users on merger vote day
Publisher's parent shed 22 million monthly visitors last quarter; RE/MAX brings 149,267 agents and a pending sale to Real. Who sells the ads inside the new hub?
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Mars faces class action over quinoa listed under 2% on Seeds of Change pack
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Mars faces class action over quinoa listed under 2% on Seeds of Change pack
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PPC Land
Mars faces class action over quinoa listed under 2% on Seeds of Change pack
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
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Ledisa faces $5m class action over GLP-1 patches with no GLP-1
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Ledisa faces $5m class action over GLP-1 patches with no GLP-1
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PPC Land
Ledisa faces $5m class action over GLP-1 patches with no GLP-1
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?
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Campaign Manager 360 API adds 60-second synchronous report queries
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Campaign Manager 360 API adds 60-second synchronous report queries
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PPC Land
Campaign Manager 360 API adds 60-second synchronous report queries
Developers can skip preconfigured Report resources and pull JSON directly. Floodlight activities separately gain 14 categories, now mandatory for attribution.
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Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern
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Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern
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Search Engine Journal
Google Brings Gemini 3.7 Flash To AI Mode In Search
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model's initial release.
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Ad tech repriced everything this week except the thing doing the counting
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Ad tech repriced everything this week except the thing doing the counting
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PPC Land
Ad tech repriced everything this week except the thing doing the counting
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
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ChatGPT Free and Go users in Europe face ads from later this month
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ChatGPT Free and Go users in Europe face ads from later this month
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PPC Land
ChatGPT Free and Go users in Europe face ads from later this month
Selection starts with the current chat topic, general location and device type only. Plus and Pro stay ad-free. An opt-in prompt for personalised ads follows.
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Jane Street loses $15bn as leveraged AI bets collapse in July
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Jane Street loses $15bn as leveraged AI bets collapse in July
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PPC Land
Jane Street loses $15bn as leveraged AI bets collapse in July
Situational Awareness holdings fell from a peak near $45bn to about $10bn, and trading revenue still cleared $40bn. What breaks if AI capex financing tightens?
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Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster
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Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster
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Search Engine Journal
Anthropic Reveals What The Watermark Is And How It Can Be Defeated
Anthropic provides more details about its text watermark and reveals how it can be defeated.
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ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern
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ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse
Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new terms.
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15% of AI page fetchers in Europe reached disallowed URLs, TollBit finds
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15% of AI page fetchers in Europe reached disallowed URLs, TollBit finds
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PPC Land
15% of AI page fetchers in Europe reached disallowed URLs, TollBit finds
ChatGPT-User hit blocked pages on nearly half the European sites naming it, while 9% of those sites disallow Claude-User. Cloudflare's defaults shift Sept 15.
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Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%
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Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%
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PPC Land
Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%
Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3.
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YouTube's own channel tells parents a zero timer removes Shorts from homepage
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YouTube's own channel tells parents a zero timer removes Shorts from homepage
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PPC Land
YouTube's own channel tells parents a zero timer removes Shorts from homepage
Creator Insider aired its second screen time interview in 68 days, and YouTube has just set a 20 million Shorts view bar for 2027. Who loses the impressions?
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ChatGPT ads reach Europe as its own crawler ignores publisher blocks
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ChatGPT ads reach Europe as its own crawler ignores publisher blocks
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PPC Land
ChatGPT ads reach Europe as its own crawler ignores publisher blocks
ChatGPT ads reach Europe on the Free and Go plans this month, while TollBit finds 15% of AI page fetchers reached URLs that European publishers had blocked.
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Disney+ and Hulu gain six iHeartMedia podcasts starting August 14
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Disney+ and Hulu gain six iHeartMedia podcasts starting August 14
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PPC Land
Disney+ and Hulu gain six iHeartMedia podcasts starting August 14
Weekly episodes begin with Hey Jonas! on August 14 and run through November 2, adding video podcast inventory to two ad-supported streaming apps. Who sells it?