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Disney adds Pixar's Cars to Formula 1 deal now running through 2028
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Disney adds Pixar's Cars to Formula 1 deal now running through 2028
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PPC Land
Disney adds Pixar's Cars to Formula 1 deal now running through 2028
Six Disney Store items debut at D23 before an August 27 wider release, and a helmet signed by 20 drivers drew 199 bids to reach 201,000 dollars. Monza is next.
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Apple forces 12+ rating in Korea on apps with infrequent profanity
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Apple forces 12+ rating in Korea on apps with infrequent profanity
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PPC Land
Apple forces 12+ rating in Korea on apps with infrequent profanity
Developers with a GRAC classification number can now override Korea ratings to All, 12+, 15+ or 19+. Two descriptors shift tier in October, resetting labels.
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
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Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
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PPC Land
Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m
Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3.
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ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
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ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
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PPC Land
ChatGPT referrals to B2B sites gain 303% in a year, Demandbase finds
Monthly visits rose from 645,000 to 2.6 million across 1,584 Demandbase tenants, inflecting in May 2026. CTV spend doubled. What are marketers hedging against?
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AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
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AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
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PPC Land
AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds
Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over?
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Intentsify adds QuantumDemand to score B2B buying groups over leads
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Intentsify adds QuantumDemand to score B2B buying groups over leads
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PPC Land
Intentsify adds QuantumDemand to score B2B buying groups over leads
The Westwood, Massachusetts vendor pairs it with the Quantum Index, a purchase-readiness score replacing marketing qualified leads for enterprise sales teams.
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WP Engine drops hosting requirement for Smart Search AI plugin
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WP Engine drops hosting requirement for Smart Search AI plugin
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PPC Land
WP Engine drops hosting requirement for Smart Search AI plugin
Once locked to WP Engine's own paying customers only, Smart Search AI now runs on any WordPress site as agencies weigh search tools against AI answer engines.
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Ahrefs's Letaido claims a 40-hour audit now takes 60 minutes
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Ahrefs's Letaido claims a 40-hour audit now takes 60 minutes
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PPC Land
Ahrefs's Letaido claims a 40-hour audit now takes 60 minutes
Foundation's CEO says the AI workspace cut a full workweek of research to an hour. Ahrefs built it on 170 trillion pages and 439 million monthly AI prompts.
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iHeartMedia radio profit drops 39% as programmatic revenue targets $200m
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iHeartMedia radio profit drops 39% as programmatic revenue targets $200m
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PPC Land
iHeartMedia radio profit drops 39% as programmatic revenue targets $200m
Broadcast radio revenue grew just 0.5% to $397.6 million as segment margin sank to 10.9% from 17.7%. Amazon DSP arrives in Q4. Can programmatic close the gap?
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NIQ AI-native revenue gains 34% as agentic commerce product nears launch
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NIQ AI-native revenue gains 34% as agentic commerce product nears launch
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PPC Land
NIQ AI-native revenue gains 34% as agentic commerce product nears launch
Optiq Bridge opens retail measurement to AI agents via MCP in September, and Unlimitail is the first retail media client. Can NIQ price agent access to data?
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Acemoglu says removing algorithmic feeds would break TikTok's business
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Acemoglu says removing algorithmic feeds would break TikTok's business
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PPC Land
Acemoglu says removing algorithmic feeds would break TikTok's business
MIT economist would strip ranking from feeds at Meta and TikTok, firms already facing EU addictive design findings. What happens to the ad model underneath?