PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them.

Possum is the industry name for Google's unconfirmed September 2016 local search update, which reworked the filter deciding which listings reach local packs.

Scripts run on the homepage before any login, and blocking them leaves the site working. That weakens the strictly necessary exemption. Who is liable in the EU?

Audio fingerprinting identifies a device by measuring how it processes a generated tone, yielding a stable identifier that needs no cookie and no microphone.

Owning a website raised entry odds 1.92x for venues; star rating showed no effect at all. Four systems also named 14 closed businesses 93 times in 2,208 runs.

Filed August 20 in San Francisco, the complaint says Twitch rewrote its content license on the day the opt-out shipped. Does a default setting mean consent?

Ad review decisions stay with humans. 687 moderators now cover 153 million EU recipients, and termination is near-final: 8 reversals from 370 account appeals.

Bot Preference Sync rewrites robots.txt from dashboard settings on every plan, free to Enterprise. Ad-funded domains now default to disallowing AI training.

Filing shows 213.6bn dollars of revenue booked through Irish entities, 43.6% of the group total, and 5,575 staff there. Where do the next EU disclosures land?

A Connecticut streamer accuses Twitch and Amazon of training the Nova Reel video model on two years of creator work without consent, disclosure or payment.

Sixteen terms, four groups of four. Two of these groups pull hard at each other, and the sort that looks obvious is the one that costs a mistake.

Cached prompts account for more than 85% of agentic token spend, a cost line agencies now resell to clients. Agent usage grew 14x since February. Who pays it?

Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website performance and cutting down on the technical setup involved. Ginny Marvin, Google Ads Liaison, posted about this on X. She wrote: “What…

Google explains whether some industries can get away with just focusing on traditional search without worrying about GEO.

SEO has evolved. You're optimizing for presence, accuracy, efficiency, and quality. So your audit needs to evolve in line with people and bots.

Here are 15 years of discontinued features from 15 years of Facebook ads. Read my post with a full trip through memory lane at jonloomer.com/15.

Find out the averages in your industry for key display and video advertisings metrics, including viewability and video completion rates.

Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation.

Spotify pulled 75M spammy tracks and LinkedIn tightened detection as AI slop backlash grows. How can SEOs use AI without becoming its tool?

Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes.