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Adobe DSP gains cross-border footfall attribution, live first in APAC
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Adobe DSP gains cross-border footfall attribution, live first in APAC
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PPC Land
Adobe DSP gains cross-border footfall attribution, live first in APAC
Azira builds 22 measurement macros into every ad pixel, letting travel, retail and QSR buyers trace visits made in another country. Which markets open next?
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CIMM puts local TV measurement gap at 20-30% of total viewing
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CIMM puts local TV measurement gap at 20-30% of total viewing
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PPC Land
CIMM puts local TV measurement gap at 20-30% of total viewing
Nine gaps span piracy, co-viewing and sponsorship, hitting local rights renewals hardest. Members convene November 12 as US rights head toward $37bn by 2030.
New post by Search Engine Journal 🔥
Google Brings Developing-Topic Link Carousels To AI Mode via @sejournal, @MattGSouthern
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Google Brings Developing-Topic Link Carousels To AI Mode via @sejournal, @MattGSouthern
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Search Engine Journal
Google Brings Developing-Topic Link Carousels To AI Mode
Google has brought its developing-topic link carousels to AI Mode, putting timely article links and Preferred Sources prominently inside AI responses.
New post by PPC Land 🔥
SerpApi asks judge to end Google's scraping case over three unseen contracts
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SerpApi asks judge to end Google's scraping case over three unseen contracts
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PPC Land
SerpApi asks judge to end Google's scraping case over three unseen contracts
Google dropped its Shopping and Maps theories on August 10, narrowing what search-data vendors face. A September 29 hearing decides whether any claim survives.
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Big Happy becomes first Veridooh partner to sell DOOH on verified CPM
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Big Happy becomes first Veridooh partner to sell DOOH on verified CPM
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PPC Land
Big Happy becomes first Veridooh partner to sell DOOH on verified CPM
Advertisers on US campaigns pay only for plays Veridooh validates, or stay on standard CPM. Whether rival platforms match the pricing is the open question.
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LG Ad Solutions gains KERV shoppable ad tech across four new regions
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LG Ad Solutions gains KERV shoppable ad tech across four new regions
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PPC Land
LG Ad Solutions gains KERV shoppable ad tech across four new regions
Canada, Europe, Australia and New Zealand join a US deal with no terms disclosed. Research claims 43% of viewers buy what they see. What remains unanswered?
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Google charges Local Services advertisers for missed calls over 20 seconds
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Google charges Local Services advertisers for missed calls over 20 seconds
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PPC Land
Google charges Local Services advertisers for missed calls over 20 seconds
Follow-up calls after an unqualified first contact become billable too, and US home service accounts get the rule mid-migration. Which exceptions still hold?
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Casamigos gains 2x brand searches on $19.5M of World Cup TV spend
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Casamigos gains 2x brand searches on $19.5M of World Cup TV spend
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PPC Land
Casamigos gains 2x brand searches on $19.5M of World Cup TV spend
Kalshi spent $49.2M for a 2.1x lift and ICOTYDE hit 2.2x on just nine airings. VAB says 180.6 million U.S. adults watched, nearly triple the March forecast.
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Sony Music sues Kroger over 392 songs in $58.8M copyright claim
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Sony Music sues Kroger over 392 songs in $58.8M copyright claim
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PPC Land
Sony Music sues Kroger over 392 songs in $58.8M copyright claim
Complaint names 84.51, the unit behind Kroger Precision Marketing, and cites 14 prior Sony licences since 2017. The statutory ceiling counts uses, not works.
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VIOOH gains 7.7 billion monthly US impressions in Screenverse deal
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VIOOH gains 7.7 billion monthly US impressions in Screenverse deal
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PPC Land
VIOOH gains 7.7 billion monthly US impressions in Screenverse deal
Media buyers get 38,000 screens across New York, Chicago and Philadelphia. Screenverse operates 140,000 in total, leaving most of its network still off VIOOH.
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eHarmony faces penalties as court finds renewals up to 5 times higher
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eHarmony faces penalties as court finds renewals up to 5 times higher
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PPC Land
eHarmony faces penalties as court finds renewals up to 5 times higher
Six-month minimums were advertised as one-month plans, and monthly prices hid a mandatory fee. Penalties, redress and injunctions are set for a later hearing.
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Cint exits Nasdaq Stockholm as Triton closes SEK 2bn take-private deal
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Cint exits Nasdaq Stockholm as Triton closes SEK 2bn take-private deal
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PPC Land
Cint exits Nasdaq Stockholm as Triton closes SEK 2bn take-private deal
Shares stopped trading on 7 August after the bidder reached 93% acceptance at SEK 5.60. Buyers lose another measurement vendor's quarterly numbers. What now?
New post by Search Engine Journal 🔥
ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks via @sejournal, @suganthan
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ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks via @sejournal, @suganthan
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Search Engine Journal
ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks
OpenAI swapped ChatGPT's fan-out JSON for a pipe-delimited query language in four days. I read the new format across eight questions.
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X Ads MCP gives Grok and Claude Code 23 tools to run ad campaigns
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X Ads MCP gives Grok and Claude Code 23 tools to run ad campaigns
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PPC Land
X Ads MCP gives Grok and Claude Code 23 tools to run ad campaigns
Ten of the 23 tools write to live ad accounts, though every campaign an agent creates starts paused until a person activates it. Who logs the change, and when?
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Vendor listicles gain 38% median traffic since Google's January demotion
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Vendor listicles gain 38% median traffic since Google's January demotion
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PPC Land
Vendor listicles gain 38% median traffic since Google's January demotion
Kevin Indig's 5.32 million-row study still finds listicles on 55.1% of top-10 results, yet 92% of those pages also carry Reddit or YouTube. Who gets the click?
New post by Search Engine Journal 🔥
.Org Sites Are 34% Likelier To Generate Ecommerce Revenue Than .Com via @sejournal, @martinibuster
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.Org Sites Are 34% Likelier To Generate Ecommerce Revenue Than .Com via @sejournal, @martinibuster
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Search Engine Journal
.Org Sites Are 34% Likelier To Generate Ecommerce Revenue Than .Com
Data shows that alternative domain name extensions are outperforming .com domains across nearly all important metrics.
New post by Moz 🔥
Local SEO That Actually Works: Some Assembly Required (AI Not Included)
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Local SEO That Actually Works: Some Assembly Required (AI Not Included)
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Moz
Local SEO That Actually Works: Some Assembly Required (AI Not Included)
New post by Search Engine Land 🔥
Google brings Gemini Omni video creation to Google Ads
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Google brings Gemini Omni video creation to Google Ads
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Search Engine Land
Google brings Gemini Omni video creation to Google Ads
Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.