Podtrac's sample of 84.2 million views found engaged views trail counted views by 36 points on podcast episodes, giving publishers their first real benchmark.

Draft guidelines address chatbot memory, AI agents and training-data leaks, with the Bureau reviewing the text on September 16-17 before November adoption.

Financial services ad spend on ChatGPT jumped from 2% to 13% between April and August, Sensor Tower found, as mobile ad density more than doubled since spring.

Destination marketers can now query 13 trillion location signals in plain language instead of commissioning custom reports. Retail and QSR access follows by Q4.

Three products expose account-level revenue data to language models, letting marketers verify AI-generated reports instead of trusting them on faith alone.

Search reached $8.6bn as video climbed 18.8% to $5.9bn, according to IAB Australia and PwC data. Classifieds and audio also posted double digit annual growth.

The free 12-article protocol, tested with A/B evaluations across AI models, launched August 31, though enforcement depends entirely on users pasting it in.

Each resolved goto address costs an extra server request, the measurement firm says. Google confirmed the rollout August 26; other trackers face the same bill.

Version 1.0 launched in August 2026, merging App Store and Apple Maps campaign management under one REST interface with new rate-limit headers to pace calls.

Quizlet fell 29%, QuillBot 25% and Grammarly 15% in the same OneLittleWeb study, which measured 9,531 tools through April 2026. Translators lost 22.5% overall.

Nolan Lovett's Human Resource Development Review paper argues entry-level AI use may quietly deplete the deep judgment marketers and validators need later on.

One in four of the 212 domains uncovered so far are built to defraud fans, Surfshark says, with most sitting dormant, waiting for a search surge near release.

Beijing's justice ministry told domestic firms to withhold aid from Brussels' review of the JD.com-Ceconomy bid, with a Commission ruling due by October 2.

A Ten Speed study finds product pages earn nearly six times more B2B AI citations than Reddit, a number that survived six pointed fact-check questions.

Coverage spans ChatGPT, Gemini, AI Mode, Perplexity and Claude across five metrics for brands and retailers. Categories, markets and pricing stay undisclosed.

Audience lists can now exceed 5M members and accept Google Advertising ID. An impression-billed campaign type optimising to view-through conversions is next.

Google's new weather AI shows how Search is leaving ten blue links behind and is becoming more about helping users make decisions.

Sixteen terms, four groups of four. The grid leans on planning craft as much as platform knowledge, and one of the four groups is far tighter than it looks.

UCP, the Universal Commerce Protocol, is the open standard letting AI agents buy from merchants: how it works, its spec versions, adoption data and disputes.

ARTF, the Agentic Real Time Framework, is the IAB Tech Lab standard for running partner code inside an ad auction as a container. How the mutations work now.