Programmatic is the automated buying and selling of ad inventory through software rather than manual negotiation. How the auction works, and why it dominates.

CTV, or connected TV, is an internet-connected television set or streaming device used to watch video, and the fastest-growing segment of television advertising.

More than 25 titles land in 2027 alone, doubling local output across five countries by 2030, and 2026 sports viewership has already topped all of 2025 combined.

New Apple ID relay addresses shift to private.icloud.com late 2026, but old ones keep forwarding mail. Developers must update allowlists before the cutover.

Teen accounts stay comment-free by default, according to research Pinterest published September 1. The finding could reshape how brands reach young shoppers.

Gatorade, Michael Kors and SharkNinja each run a themed storefront at the block party, then a Kane Brown concert streams free across five platforms tonight.

The one minute qualifier replaces a five minute rule that missed up to 24% of tuning events, starting today in every DMA ahead of the new broadcast season.

Shared wrapper tools and MCP servers acting as intermediaries lose access; each integration now needs its own dedicated Google Cloud project to keep running.

Five metrics cover Claude, Perplexity and three rival AI platforms, giving brands visibility data before Q4, though pricing and rollout markets stay unnamed.

A programmatic proxy is a third-party service that wraps or re-exposes Google Ads programmatic capabilities. Google banned the practice on August 31, 2026.

OAuth is the open standard letting an application act on a user's account without the password, using scoped, revocable tokens an authorisation server issues.

Viewability is whether an ad met a minimum exposure threshold, usually 50 percent of pixels visible for one second, separating real exposure from a served ad.

Bulk submission replaces per-ASIN filing for testing categories, easing compliance response time. Recovery speed now separates a delay from listing suppression.

Custom bidding logic runs inside its auction in roughly 5 milliseconds, OpenX says, countering a cost argument that rival exchanges have pushed since February.

Retailtainment blends shopping with entertainment inside physical stores to lengthen visits and lift sales, and is now converging with retail media measurement.

Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree?

Native C++ rewrite began January 2026, and web teams can test it now in Technology Preview 251. Correct import ordering reaches all users when Safari 27 ships.

Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners.

A lookback window is the period before a conversion in which an earlier ad interaction can still take credit. How platforms set it, cap it, and fight over it.

A holdout study withholds a campaign from a randomised control group so its outcomes become a baseline. How the design works, what it costs and where it breaks.