Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails.

Google is testing 'days left' labels on sponsored shopping results, showing users how much time remains before a sale price ends a potential boost for urgency-driven conversions."

Google appears to be testing a centered "Sponsored results" heading on desktop search results, a shift from its usual side placement.

Google DeepMind's Autoregressive Ranking is an AI system that can rank documents without the limitations of current systems.

Learn how local businesses can improve AI search visibility through accurate listings, fresh reviews, broader mentions, and coordinated brand activity.

Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.

Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.

New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.

YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users

Keep PMax and AI Max accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that protect performance and control.

Search can help runners get race-day ready with registration alerts, tailored training plans, and more.

Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February 17, 2027. That means a website could keep its audience and still record fewer impressions after the switch. Google’s documentation…

US, Australian and Dutch podcast publishers can package survey-based segments with no cookies or device IDs attached. What do those listener surveys measure?

Windows 10 and 11 PCs worldwide can now run Gemini with Spark agent handoffs, Gmail data and Nano Banana images. Which parts stay behind paywalls and borders?

Rival engines and AI chatbots only get records where 1,000 signed-in users share region, device and language. First data deliveries could come in early 2027.

FRAND: fair, reasonable and non-discriminatory terms, the licensing pledge born in telecoms patents that now shapes how Google must share its EU search data.

k-anonymity is a privacy model in which each record matches at least k-1 others. How ad tech thresholds apply it, from browser auctions to data clean rooms.

Google Ads has changed how budget-limited campaigns optimise to Target CPA and ROAS. Here’s what changed, who’s affected and what advertisers should do now.

A technical teardown found no active facial recognition yet, but AI training data can't rely on consent or legitimate interest. The finding could reshape how wearable cameras handle bystanders' data.

Gibbons now oversees ad tech and the 360L platform across SiriusXM and Pandora, reporting to CEO Jennifer Witz. His ad tech mandate is still taking shape.