Rival engines and AI chatbots only get records where 1,000 signed-in users share region, device and language. First data deliveries could come in early 2027.

FRAND: fair, reasonable and non-discriminatory terms, the licensing pledge born in telecoms patents that now shapes how Google must share its EU search data.

k-anonymity is a privacy model in which each record matches at least k-1 others. How ad tech thresholds apply it, from browser auctions to data clean rooms.

Google Ads has changed how budget-limited campaigns optimise to Target CPA and ROAS. Here’s what changed, who’s affected and what advertisers should do now.

A technical teardown found no active facial recognition yet, but AI training data can't rely on consent or legitimate interest. The finding could reshape how wearable cameras handle bystanders' data.

Gibbons now oversees ad tech and the 360L platform across SiriusXM and Pandora, reporting to CEO Jennifer Witz. His ad tech mandate is still taking shape.

Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia.

Hosting searches rose 160% and offline hobbies climbed 551% among men, Pinterest says, handing advertisers fresh targeting signals for an overlooked audience.

One Amnet France video campaign for a carmaker reached a 95 view-through rate, Magnite reports, while competing EMEA agentic buying claims keep multiplying.

One metric, one publisher, one fully documented method, and figures that differ by a factor of 30. Nobody lied, and that is the part worth understanding.

Buyers can now layer 27 named data and publisher partners into campaigns without new Deal IDs or manual requests. The update raises questions about how fast rivals match the workflow.

The bundle installs via drag and drop, adds live Google, Bing, Amazon and YouTube search inside a chat. Other MCP hosts could adopt the packaging format next.

Learn what Google's next AI Search updates change for local discovery and how 5 strategy fixes get your locations recommended and booked. Reserve your seat.

Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, but the data isn't available in the API yet.

Select US advertisers now extend Amazon campaigns into conversational chat, with Delta Vacations among the first testers. Attribution across the surface stays unsettled.

Autoplay and algorithmic feeds shown to under-16s now carry per-minor civil penalties, enforced only by the state, with a new advisory body inside the DOJ.

Search intent match beat every one of 103 tested signals, while 47.6% of respondents named content quality a top-three factor. What still moves rankings in the AI era?

Server path mirrors the UET event model, but advertisers cannot self-activate. Documentation is public while access stays limited to enrolled customer accounts.

Relo exposure data meets VideoAmp household viewership, letting sponsors re-target fans after the whistle. The suite spans NFL, NBA, MLB, F1 and five more.

Independent shop cites holding-company scale with boutique agility as the draw. The expansion lands as only 41% of programmatic spend reaches working media.