Relo exposure data meets VideoAmp household viewership, letting sponsors re-target fans after the whistle. The suite spans NFL, NBA, MLB, F1 and five more.

Independent shop cites holding-company scale with boutique agility as the draw. The expansion lands as only 41% of programmatic spend reaches working media.

Amazon Prime Video to Canal+ now tracked for competitive spend, giving French agencies rival-budget visibility. Italy follows, extending an EMEA rollout begun in 2025.

Bureau kept records it should have deleted, noyb says. Refusal forces litigation now certain, with 500-euro-per-person damages still open.

Four captive networks totalling 1,054 screens feed the Hawk DSP as Belgium retail media push begins. Over 1,000 exclusive screens now sit under Azerion control.

Survey-based segments attach to episodes, not listeners, so no cookies or device IDs are involved. Coverage is limited to the US, Australia and the Netherlands, with the rest routed elsewhere.

Whale TV powers 47.5 million active TVs and 400-plus brands; its inventory now sells through Teads Ad Manager in over 100 countries, deepening a 2024 pact.

Full integration lands in Q4 2026, letting buyers submit one RFP across local linear and CTV. ITN's agent enters Magnite Orchestration - will demand follow?

Curated Deal IDs now let programmatic buyers fire creative on live plays, reaching the 84% of fans who watch on a second screen. Season-long, not just finals.

Advertisers can't attribute the recommendation that drives a sale, even as AI referrals climb 200%. B2C ecommerce is forecast to top 4.9 trillion dollars by 2030.

Adform enters a partner cohort that until now was entirely US-based, opening a managed route into ChatGPT for European buyers weeks after sponsored placements reached 31 markets.

Run club and marathon searches hit all-time highs in 2026 as Google steers race prep into Canvas, YouTube Music links, and a 60 billion listing Shopping Graph.

Rolling 18-month reporting covers updates, offers and events across Search and Maps. Feature is global in the dashboard only, leaving agencies without programmatic reach.

Only 2.2% of 1,266 creators held financial credentials and 11.7% of videos carried a disclaimer. The gap raises fresh disclosure exposure for brands.

Two Yelp products swap in OpenAI's full-duplex voice model, letting callers interrupt and switch languages mid-sentence. Restaurants and home service firms are the first to run it.

Amazon DSP buyers can now place ads inside ChatGPT through a US pilot, as the IAB lifts its 2026 US ad forecast to 12.3% and AI tools now direct 12% of spend.

Enhanced conversions: a Google Ads feature that supplements conversion tags with hashed first-party customer data to attribute more sales when cookies fail.

Data Manager is Google's centralized tool for connecting first-party data to its advertising products, replacing scattered, code-heavy integrations with a single point of control for audiences, conversions, and measurement signals.

Learn which AI search signals connect bot attention to human demand, and how to use performance data to guide SEO content and budget decisions with confidence.

Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users decide what to buy. The pilot launched on September 10 for select U.S. advertisers, with Delta Vacations…