Brand suitability is an advertiser's own tolerance for sensitive but lawful content next to its ads, set above the shared brand safety floor via risk tiers.

HLS, or HTTP Live Streaming, is Apple's protocol for delivering video as short segments listed in text playlists. How it works and why ad breaks run through it.

Sixteen terms, four groups of four, from across digital marketing. It rewards anyone who has worked more than one channel, and punishes a fast first guess.

Two formal reminders in 2024 failed to change practice at the 2,000-staff consultancy, which received 28,322 job applications that year. Is HR the next front?

Adform is a Copenhagen advertising technology company selling a full-stack platform of DSP, ad server and SSP, and it booked EUR 103.4 million in 2025 revenue.

Equativ is a French ad tech company running an ad server, SSP and curation platform. Inside its Smart AdServer origins, Maestro stack, ownership and disputes.

Seven prebuilt agents cover sales, service, commerce and back office, with six generally available and outbound seller Hunter held in pilot until November.

Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open.

Assistant stays restricted to adults 18 and over, while 250 organisations backed SB 1119. Teen AI compliance now varies by product feature, not by court order.

Guidance runs under a Clarity Ambassador byline, naming funnels, heatmaps, segments and API events as the instruments. Missing from it: any evidence they work.

Pending Basic Access applications closed on September 10 and applicants must reapply. Brand verification now gates every new Basic and Standard access request.

Taste Graph is Pinterest's map of users to inferred interests, built from saved images and searches. How it is assembled, what it targets, and where it fails.

A companion chatbot is an AI persona built for an ongoing relationship rather than a task. Mechanics, statutory definitions, ad economics and open disputes.

Gen Z is the demographic cohort born 1997 to 2012, aged 14 to 29 in 2026. How the label turns into an age bracket in a bid request, and where that breaks down.

Ad personalization selects which advertisement a person sees from data held about that person. The signals, serving modes, revenue claims and legal limits.

Age-gating is the access control that admits a user by age or turns them away. How gates are built, what they switch off in an ad request, and where they fail.

Churn is the rate at which customers stop paying over a period. How the figure is calculated, why its denominator is disputed, and what it costs marketers.

Dark pattern: interface design that steers people into choices they did not intend, now restricted by EU, Californian and Australian consumer and privacy law.

A residential proxy routes traffic through a home internet connection so requests carry a household IP address. Mechanics, supply, fraud uses and disputes.

webOS is LG's Linux-based smart TV operating system and the advertising layer attached to it: home screen placements, viewing data and a device identifier.