New post by PPC Land 🔥
Colombia's third data bill would fine firms up to 5% of revenue
Continue reading »
Colombia's third data bill would fine firms up to 5% of revenue
Continue reading »
PPC Land
Colombia's third data bill would fine firms up to 5% of revenue
Geolocation and neurodata join the sensitive list, and foreign ad tech tracking Colombians needs a local representative. Two prior attempts died in committee.
New post by PPC Land 🔥
£260m Google settlement halts UK app developer trial 12 days early
Continue reading »
£260m Google settlement halts UK app developer trial 12 days early
Continue reading »
PPC Land
£260m Google settlement halts UK app developer trial 12 days early
Under £7,500 in Play Store revenue means a flat £200 payment; larger developers split £160m by assessed damages. Claims open six to ten weeks after approval.
New post by PPC Land 🔥
Microsoft measured Copilot cutting publisher clicks by up to 94%
Continue reading »
Microsoft measured Copilot cutting publisher clicks by up to 94%
Continue reading »
PPC Land
Microsoft measured Copilot cutting publisher clicks by up to 94%
Microsoft's own data shows Copilot cut publisher click-through up to 94%, as the Ninth Circuit narrowed DMCA claims and a judge balked at TikTok's $100m deal.
New post by PPC Land 🔥
Game: The auction is the easy part of a media buyer's week
Continue reading »
Game: The auction is the easy part of a media buyer's week
Continue reading »
PPC Land
Game: The auction is the easy part of a media buyer's week
Sixteen terms, four groups of four. Most of this grid sits outside the bid request, and the group that looks easiest is the one that will cost you.
New post by PPC Land 🔥
Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
Continue reading »
Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
Continue reading »
PPC Land
Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns
In-flight surveys track four brand metrics for buyers on a boutique publisher network in Europe and LATAM. How does the offer compare with LoopMe and Upwave?
New post by PPC Land 🔥
X gives copy-link shares a feed weight of 20, against 0.5 for likes
Continue reading »
X gives copy-link shares a feed weight of 20, against 0.5 for likes
Continue reading »
PPC Land
X gives copy-link shares a feed weight of 20, against 0.5 for likes
Reports score -234 and mutes -58.8 for posts ranked in X's For You timeline, per a file posted August 13. Why does X say those ratios are routinely misread?
New post by PPC Archives - Search Engine Watch 🔥
Google tests new design for last two sponsored results
Continue reading »
Google tests new design for last two sponsored results
Continue reading »
Search Engine Watch
Google tests new design for last two sponsored results
Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."
New post by PPC Land 🔥
EU Council draft drops unconditional opt-out from GDPR AI clause
Continue reading »
EU Council draft drops unconditional opt-out from GDPR AI clause
Continue reading »
PPC Land
EU Council draft drops unconditional opt-out from GDPR AI clause
Article 88bis names legitimate interest as a basis for AI developers' use of personal data; Germany wants it presumed. Can the balancing test survive trilogue?
New post by Search Engine Journal 🔥
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience via @sejournal, @martinibuster
Continue reading »
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? A study tracking over 1,000 users found Google sends less clicks and people dislike it.
New post by PPC Land 🔥
Streaming guide JustWatch to run its own service in 12 markets
Continue reading »
Streaming guide JustWatch to run its own service in 12 markets
Continue reading »
PPC Land
Streaming guide JustWatch to run its own service in 12 markets
Free ad-supported films, rentals and an ad-free tier arrive in October for users in the US, UK, Germany and nine other countries. Can its listings stay neutral?
New post by Search Engine Journal 🔥
How To Build Local Pages AI Systems Can Find And Trust via @sejournal, @lorenbaker
Continue reading »
How To Build Local Pages AI Systems Can Find And Trust via @sejournal, @lorenbaker
Continue reading »
Search Engine Journal
How To Build Local Pages AI Systems Can Find And Trust
Whitespark's Darren Shaw and Duda's Russ Jeffery on why local AI visibility starts with crawler access, accurate data, and pages an LLM can read.
New post by Search Engine Journal 🔥
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven via @sejournal, @slobodanmanic
Continue reading »
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven via @sejournal, @slobodanmanic
Continue reading »
Search Engine Journal
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven
Voice shopping changed the keyboard. Agentic commerce removes the buyer from the room, and your storefront is already in by default.