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IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
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IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
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PPC Land
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline.
New post by Search Engine Journal 🔥
The Text-Only Version Of Your Website Strips Out The Wrong Layer via @sejournal, @slobodanmanic
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The Text-Only Version Of Your Website Strips Out The Wrong Layer via @sejournal, @slobodanmanic
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Search Engine Journal
The Text-Only Version Of Your Website Strips Out The Wrong Layer
Text-only versions of websites strip out the one layer AI agents need: the actions. Markdown mirrors serve prose to the visitor most eager to act.
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Adthena: ChatGPT advertisers gain 65% as AI Overview queries shrink
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Adthena: ChatGPT advertisers gain 65% as AI Overview queries shrink
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PPC Land
Adthena: ChatGPT advertisers gain 65% as AI Overview queries shrink
Weekly count rose from 7,306 to 12,075 advertisers; 1-2 word searches now drive most AI Overview ad views. The reversal from April's findings raises new bidding questions.
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20i finds 88% of WordPress sites running outdated software as attacks rise
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20i finds 88% of WordPress sites running outdated software as attacks rise
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PPC Land
20i finds 88% of WordPress sites running outdated software as attacks rise
New analysis of 44 million sites shows outdated versions span all business sizes, with $391 billion in enterprise revenue exposed to unpatched flaws.
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Seven of ten spots turn over as ChatGPT enters Decodo's 2026 scraping ranking
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Seven of ten spots turn over as ChatGPT enters Decodo's 2026 scraping ranking
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PPC Land
Seven of ten spots turn over as ChatGPT enters Decodo's 2026 scraping ranking
Stack Overflow's monthly questions fell 78% in December 2025 alone, even as GitHub added 36 million developers the same year. Which platforms are next?
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NumberEight finds IP targeting misreads Fashion Battle audience by 31 points
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NumberEight finds IP targeting misreads Fashion Battle audience by 31 points
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PPC Land
NumberEight finds IP targeting misreads Fashion Battle audience by 31 points
Household level IP data pegged one game 51% female; NumberEight's ID-less model measured 82%. The gap raises questions for every planner buying on IP alone.
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EMARKETER acquires RetailX research arm, adds UK500 and CustomerX Index
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EMARKETER acquires RetailX research arm, adds UK500 and CustomerX Index
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PPC Land
EMARKETER acquires RetailX research arm, adds UK500 and CustomerX Index
RetailX's UK500 and CustomerX Index move under EMARKETER, joining its new AI Visibility Index. A US edition of the CustomerX rankings follows within weeks.
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SaWaDiKa drops from No. 1 to fifth on YouTube's global chart
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SaWaDiKa drops from No. 1 to fifth on YouTube's global chart
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PPC Land
SaWaDiKa drops from No. 1 to fifth on YouTube's global chart
Views fell 79 percent for LISA's track in its second week, while Dai Dai reclaimed the lead with fewer views than before it lost the top spot in week fifteen.
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Telemedicine applications to ad certifier LegitScript jump 101% in a year
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Telemedicine applications to ad certifier LegitScript jump 101% in a year
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PPC Land
Telemedicine applications to ad certifier LegitScript jump 101% in a year
Certifications rose 43% overall and 80% for telehealth providers, the credential Google Ads requires in 11 markets. Why is approval growth trailing demand?
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37% of undecided US voters say they decline cookies, Nano Interactive finds
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37% of undecided US voters say they decline cookies, Nano Interactive finds
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PPC Land
37% of undecided US voters say they decline cookies, Nano Interactive finds
18% of uncommitted voters say they avoid personalised ads, 2 points above Republicans, with no sample size given. What can $13.8bn in midterm ads still reach?
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61.1% of US consumers link website quality to product quality, Kinsta finds
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61.1% of US consumers link website quality to product quality, Kinsta finds
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PPC Land
61.1% of US consumers link website quality to product quality, Kinsta finds
After an AI recommendation, 44.7% of 1,008 US consumers usually visit the brand's site, yet 53.8% skip sites mid-research. Where are buying decisions now made?
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Smartly gains LinkedIn Ads integration for AI creative and video
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Smartly gains LinkedIn Ads integration for AI creative and video
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PPC Land
Smartly gains LinkedIn Ads integration for AI creative and video
Over 800 brands managing $7bn via Smartly can now run LinkedIn campaigns there. Still undisclosed: launch markets, ad formats, pricing and LinkedIn's own view.
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Typeface carries enterprise brand rules into Claude and ChatGPT
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Typeface carries enterprise brand rules into Claude and ChatGPT
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PPC Land
Typeface carries enterprise brand rules into Claude and ChatGPT
Arc Loop feeds Google Ads, HubSpot and BigQuery results to big brands' agents. Meta and Amazon data have no named route in, a gap for social and retail spend.
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Google's SAFE uses 4 AI agents to investigate YouTube slop networks
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Google's SAFE uses 4 AI agents to investigate YouTube slop networks
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PPC Land
Google's SAFE uses 4 AI agents to investigate YouTube slop networks
Zero test figures in a three-page, seven-author paper, while creator channels get judged as whole clusters. Does any of it feed into the September spam update?
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Snap faces up to 250,000 euros per breach over My AI chats used for ads
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Snap faces up to 250,000 euros per breach over My AI chats used for ads
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PPC Land
Snap faces up to 250,000 euros per breach over My AI chats used for ads
Cologne judges also barred pre-ticked ad consent boxes and default alcohol and gambling ad topics for teenagers. Can chatbot prompts still steer ads in Germany?
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Privacy International asks UK to ban 5 AI uses, including sentiment analysis
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Privacy International asks UK to ban 5 AI uses, including sentiment analysis
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PPC Land
Privacy International asks UK to ban 5 AI uses, including sentiment analysis
Individuals now bear the burden of proof on automated decisions under the UK's 2025 Data Act, the charity argues. Will DSIT reopen those rules after its review?