New post by PPC Land 🔥
Cory Doctorow puts AI revenue at $50bn against $1tn of spending
Continue reading »
Cory Doctorow puts AI revenue at $50bn against $1tn of spending
Continue reading »
PPC Land
Cory Doctorow puts AI revenue at $50bn against $1tn of spending
US investors have 35% of stock value riding on seven AI firms, the EFF activist said on September 11. What would a burst cost the ad platforms paying for it?
New post by PPC Land 🔥
Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents
Continue reading »
Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents
Continue reading »
PPC Land
Google's Heiko Hotz pitches 60 billion listings as fuel for shopping agents
Productrise found 95% fewer products in AI Mode than standard search in July, a gap for retailers as the catalogue is offered to AI builders. Which claims hold?
New post by PPC Land 🔥
ACCC fines digiDirect $99,000 over misleading strikethrough discounts
Continue reading »
ACCC fines digiDirect $99,000 over misleading strikethrough discounts
Continue reading »
PPC Land
ACCC fines digiDirect $99,000 over misleading strikethrough discounts
Five notices cover a $149 keyboard shown to Australian shoppers against a crossed-out $229. Other retailers from two sales sweeps remain under investigation.
New post by PPC Land 🔥
Brinkema forces Google to honor all 19 fixes it drafted, Messer's tally shows
Continue reading »
Brinkema forces Google to honor all 19 fixes it drafted, Messer's tally shows
Continue reading »
PPC Land
Brinkema forces Google to honor all 19 fixes it drafted, Messer's tally shows
Only 4 of the 19 rate high for publishers on Messer's scorecard, and Google's proposed deadlines for all 4 run 12 months. Which survive the October 2 filing?
New post by PPC Land 🔥
Cancelled bookings still count as sales in IAB Europe's travel ad draft
Continue reading »
Cancelled bookings still count as sales in IAB Europe's travel ad draft
Continue reading »
PPC Land
Cancelled bookings still count as sales in IAB Europe's travel ad draft
Sponsored listings on Booking.com, Expedia or Skyscanner would get 7-day attribution and display 30 days. What could change before feedback closes October 23?
New post by PPC Land 🔥
IAB Europe draft cuts in-store ad impression formula to six inputs
Continue reading »
IAB Europe draft cuts in-store ad impression formula to six inputs
Continue reading »
PPC Land
IAB Europe draft cuts in-store ad impression formula to six inputs
Footfall, not screen plays, becomes the starting point for retail media networks counting store audiences. What else changes before comments close October 23?
New post by PPC Land 🔥
Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
Continue reading »
Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
Continue reading »
PPC Land
Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
In-store tills took 75% of revenue in Groupe SEB's May-to-June Cookeo pilot built on data from French retailers. Where does the claimed near-3x ROAS come from?
New post by PPC Land 🔥
Agencies, not clients, usually carry AI label duty, IAB Austria guide says
Continue reading »
Agencies, not clients, usually carry AI label duty, IAB Austria guide says
Continue reading »
PPC Land
Agencies, not clients, usually carry AI label duty, IAB Austria guide says
Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure.
New post by PPC Land 🔥
YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Continue reading »
YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Continue reading »
PPC Land
YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Channels under half a million subscribers drew 1 billion boosts across 75 million videos. Paid ones now name backers, but at what price and in which markets?
New post by PPC Land 🔥
YouTube Shopping commission payouts double as enrolment tops 1.3M
Continue reading »
YouTube Shopping commission payouts double as enrolment tops 1.3M
Continue reading »
PPC Land
YouTube Shopping commission payouts double as enrolment tops 1.3M
Agency partners will share hundreds of millions of dollars in YouTube incentives over the next couple of years. Will advertisers be told what agencies get?
New post by PPC Land 🔥
YouTube to test up to 3 versions of one video on real viewers, Shorts too
Continue reading »
YouTube to test up to 3 versions of one video on real viewers, Shorts too
Continue reading »
PPC Land
YouTube to test up to 3 versions of one video on real viewers, Shorts too
Creators would see retention curves for each cut, a September 25 Studio demo shows, with up to three thumbnails per video. What's unclear for sponsored uploads?
New post by PPC Land 🔥
YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Continue reading »
YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Continue reading »
PPC Land
YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Video makers watched takes sorted by outfit colour, cut to a hip-hop beat and given camera shake in a demo posted September 25. What has the company not said?