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YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
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YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
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PPC Land
YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Channels under half a million subscribers drew 1 billion boosts across 75 million videos. Paid ones now name backers, but at what price and in which markets?
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YouTube Shopping commission payouts double as enrolment tops 1.3M
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YouTube Shopping commission payouts double as enrolment tops 1.3M
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PPC Land
YouTube Shopping commission payouts double as enrolment tops 1.3M
Agency partners will share hundreds of millions of dollars in YouTube incentives over the next couple of years. Will advertisers be told what agencies get?
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YouTube to test up to 3 versions of one video on real viewers, Shorts too
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YouTube to test up to 3 versions of one video on real viewers, Shorts too
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PPC Land
YouTube to test up to 3 versions of one video on real viewers, Shorts too
Creators would see retention curves for each cut, a September 25 Studio demo shows, with up to three thumbnails per video. What's unclear for sponsored uploads?
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YouTube will let creators edit Shorts by chatting with Gemini in early 2027
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YouTube will let creators edit Shorts by chatting with Gemini in early 2027
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PPC Land
YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Video makers watched takes sorted by outfit colour, cut to a hip-hop beat and given camera shake in a demo posted September 25. What has the company not said?
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YouTube's AI answer tool rises over 500% since December, reaching 140M users
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YouTube's AI answer tool rises over 500% since December, reaching 140M users
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PPC Land
YouTube's AI answer tool rises over 500% since December, reaching 140M users
Viewer questions are matched to the exact second of a creator's video by a custom Gemini model. Nobody has said how usage was counted, or on which screens.
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YouTube will let live reactors keep ad revenue from others' videos
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YouTube will let live reactors keep ad revenue from others' videos
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PPC Land
YouTube will let live reactors keep ad revenue from others' videos
Original uploaders get attribution, added view credit and a veto, per YouTube's September 23 blog. Showdowns follow in 2027 - but what is the default setting?
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YouTube's AI search to gain product cards that send shoppers to retailers
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YouTube's AI search to gain product cards that send shoppers to retailers
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PPC Land
YouTube's AI search to gain product cards that send shoppers to retailers
Comment summaries, spec comparison tables and frame-level video search are headed to Ask YouTube for US viewers. How it ranks rival models is still undisclosed.
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Scope3 becomes Apostra, a 40-person bet on AI agents that trade ads
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Scope3 becomes Apostra, a 40-person bet on AI agents that trade ads
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PPC Land
Scope3 becomes Apostra, a 40-person bet on AI agents that trade ads
No cut of media spend: brand buying agents reach adapters for Google, Meta, Amazon, Reddit and ChatGPT Ads. A raise is planned by mid-2027 - can add-ons pay?
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Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
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Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
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PPC Land
Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
More than 95% of Amazon's independent sellers use other channels, Amazon says. US accounts get the free tools gradually - which features work now, which wait?
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Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims via @sejournal, @martinibuster
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Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims via @sejournal, @martinibuster
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Search Engine Journal
Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims
WP Engine is gratified by the judge's ruling in its antitrust lawsuit. But Automattic also scored seven wins.
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AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study via @sejournal, @MPentzek
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AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study via @sejournal, @MPentzek
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Search Engine Journal
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Human translators lost four of six content types to post-edited AI in a 774-output English-to-Chinese benchmark and model choice beat post-editing
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Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking via @sejournal, @MattGSouthern
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Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking via @sejournal, @MattGSouthern
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Search Engine Journal
Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months.
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The Generative AI Report Sucks – Let’s Make It Brilliant
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The Generative AI Report Sucks – Let’s Make It Brilliant
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Search Engine Journal
The Generative AI Report Sucks – Let’s Make It Brilliant
On first glance, Google’s Generative AI report might seem insulting. But with a bit of nous we can make it genuinely valuable.