New post by PPC Land 🔥
Shakira's Dai Dai drops to 61M YouTube views in its 17th week at No. 1
Continue reading »
Shakira's Dai Dai drops to 61M YouTube views in its 17th week at No. 1
Continue reading »
PPC Land
Shakira's Dai Dai drops to 61M YouTube views in its 17th week at No. 1
India's 100th-ranked song outdrew nine national No. 1s, while two deaths pushed 12 catalogue tracks into the charts in three days. What can a media plan book?
New post by PPC Land 🔥
USA TODAY Co. gains full ownership of the Arizona Daily Star
Continue reading »
USA TODAY Co. gains full ownership of the Arizona Daily Star
Continue reading »
PPC Land
USA TODAY Co. gains full ownership of the Arizona Daily Star
Lee Enterprises picks up the Sioux Falls Argus Leader, Great Falls Tribune and two other titles. No price was disclosed, and local ad sales now change hands.
New post by PPC Land 🔥
Brands' customer lists reach ChatGPT ads via LiveRamp in 11 markets
Continue reading »
Brands' customer lists reach ChatGPT ads via LiveRamp in 11 markets
Continue reading »
PPC Land
Brands' customer lists reach ChatGPT ads via LiveRamp in 11 markets
RampID-matched CRM, loyalty and app files now build ChatGPT targeting and suppression sets for advertisers. OpenAI lists 63 ad countries: what of the other 52?
New post by PPC Land 🔥
AI buying agents gain AudienceMix data segments through an MCP server
Continue reading »
AI buying agents gain AudienceMix data segments through an MCP server
Continue reading »
PPC Land
AI buying agents gain AudienceMix data segments through an MCP server
Buyers see a 98th-percentile match and paid rate claim from one unnamed DSP, AudienceMix says. Traders keep final approval, so what can the software decide?
New post by PPC Land 🔥
iHeart's 65.9M weekly podcast downloads are 4.4 times Audioboom's
Continue reading »
iHeart's 65.9M weekly podcast downloads are 4.4 times Audioboom's
Continue reading »
PPC Land
iHeart's 65.9M weekly podcast downloads are 4.4 times Audioboom's
Podcast buyers face a chart in which 81 of the top 150 shows sell through iHeart, and SiriusXM does not appear. Why just 28 of 200 survey-ranked shows overlap.
New post by PPC Land 🔥
Overwolf maps media-brief audiences across 5,000 video games
Continue reading »
Overwolf maps media-brief audiences across 5,000 video games
Continue reading »
PPC Land
Overwolf maps media-brief audiences across 5,000 video games
Planners get over 3 billion gameplay signals on 113 million monthly players in eight markets. Can a gaming network's own data win a place in core ad budgets?
New post by PPC Land 🔥
Lob: 62% of US consumers say AI made them warier of digital ads
Continue reading »
Lob: 62% of US consumers say AI made them warier of digital ads
Continue reading »
PPC Land
Lob: 62% of US consumers say AI made them warier of digital ads
Direct mail senders: 34% of 2,000 US adults now rate print more trustworthy than digital, up 9 points. Which Lob figures survive a close read of the charts?
New post by Search Engine Journal 🔥
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links via @sejournal, @MattGSouthern
Continue reading »
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links
A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search.
New post by PPC Land 🔥
Cloudflare CEO expects bot traffic to hit 1,000 times human within 5 years
Continue reading »
Cloudflare CEO expects bot traffic to hit 1,000 times human within 5 years
Continue reading »
PPC Land
Cloudflare CEO expects bot traffic to hit 1,000 times human within 5 years
Automated requests passed human ones in May 2026, over a year ahead of Cloudflare's forecast, Prince told Decoder. Who pays for the web once ads stop working?
New post by Search Engine Journal 🔥
Anthropic Publishes Prompting Guidance For Claude Opus 5.5 via @sejournal, @MattGSouthern
Continue reading »
Anthropic Publishes Prompting Guidance For Claude Opus 5.5 via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Anthropic Publishes Prompting Guidance For Claude Opus 5.5
Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.
New post by Search Engine Journal 🔥
Google Rolls Out AI Mode Info Monitoring To All Users Globally via @sejournal, @MattGSouthern
Continue reading »
Google Rolls Out AI Mode Info Monitoring To All Users Globally via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Rolls Out AI Mode Info Monitoring To All Users Globally
Google is rolling out AI Mode's information monitoring to all users globally after paid subscribers had it first. Search will also suggest monitoring tasks.
New post by PPC Land 🔥
Game: Automated media buying still runs on manual vocabulary
Continue reading »
Game: Automated media buying still runs on manual vocabulary
Continue reading »
PPC Land
Game: Automated media buying still runs on manual vocabulary
Sixteen terms, four groups, and a grid that crosses search, audio and the money side. One of the four groups is far narrower than the tiles make it look.
New post by PPC Land 🔥
Publishers ask Congress to force AI bots to say who they are
Continue reading »
Publishers ask Congress to force AI bots to say who they are
Continue reading »
PPC Land
Publishers ask Congress to force AI bots to say who they are
AI scraping bots would have to name themselves under a bill that 300 publishing executives took to Washington, as Cloudflare reset its own crawler controls.
New post by PPC Land 🔥
VoetbalTV loses €25,000 claim though court finds Dutch regulator at fault
Continue reading »
VoetbalTV loses €25,000 claim though court finds Dutch regulator at fault
Continue reading »
PPC Land
VoetbalTV loses €25,000 claim though court finds Dutch regulator at fault
ING and KPN quit as sponsors after the Dutch DPA's unlawful 2019 fine notice, Utrecht judges held. No contracts were filed. Can a regulator ever be made to pay?
New post by PPC Land 🔥
Hellmann's gains 24% unique reach in Google DV360 vertical video test
Continue reading »
Hellmann's gains 24% unique reach in Google DV360 vertical video test
Continue reading »
PPC Land
Hellmann's gains 24% unique reach in Google DV360 vertical video test
Cost per individual viewer fell 25% for Unilever and WPP Media in early testing. Which publishers, channels and markets will the pooled buy actually cover?
New post by PPC Land 🔥
Google drops unrendered ads from DV360 and CM360 billing in February 2027
Continue reading »
Google drops unrendered ads from DV360 and CM360 billing in February 2027
Continue reading »
PPC Land
Google drops unrendered ads from DV360 and CM360 billing in February 2027
Advertisers heard of the same switch for September 2025; AdSense publishers move February 17, 2027. Google puts no figure on the fall - what will invoices show?
New post by PPC Land 🔥
ACCC fines James Lane and Vuly $59,400 over sales that ran past end dates
Continue reading »
ACCC fines James Lane and Vuly $59,400 over sales that ran past end dates
Continue reading »
PPC Land
ACCC fines James Lane and Vuly $59,400 over sales that ran past end dates
Vuly's timer restarted twice for Australian shoppers as an up-to-30% offer rose to up to 45%. James Lane pre-planned its extension. More due by Black Friday?
New post by Search Engine Journal 🔥
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell
Continue reading »
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell
Continue reading »
Search Engine Journal
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Make local businesses easier to discover in AI search. Google and Uberall cover Business Profile data, reviews, local content, automation, and measurement.
New post by PPC Archives - Search Engine Watch 🔥
Google tests sponsored product grid replacing organic product grid in SERP
Continue reading »
Google tests sponsored product grid replacing organic product grid in SERP
Continue reading »
Search Engine Watch
Google tests sponsored product grid replacing organic product grid in SERP
Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning the labeling isn't disclosed clearly enough to avoid user confusion.
New post by PPC Archives - Search Engine Watch 🔥
Google Ads adds beta Promotion Mode to campaign settings
Continue reading »
Google Ads adds beta Promotion Mode to campaign settings
Continue reading »
Search Engine Watch
Google Ads adds beta Promotion Mode to campaign settings
Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra daily budget, then automatically reverts afterward.