New post by PPC Land 🔥
Netflix ranks third among US podcast platforms, used by 21% of consumers
Continue reading »
Netflix ranks third among US podcast platforms, used by 21% of consumers
Continue reading »
PPC Land
Netflix ranks third among US podcast platforms, used by 21% of consumers
Past-week video viewing among US podcast audiences rose from 40% to 44%, and podcast-native apps slipped to 15%. Advertising findings are due in later parts.
New post by PPC Land 🔥
EU court adviser says Diocese of Ghent may have to erase a man's baptism data
Continue reading »
EU court adviser says Diocese of Ghent may have to erase a man's baptism data
Continue reading »
PPC Land
EU court adviser says Diocese of Ghent may have to erase a man's baptism data
Churches must justify keeping records of people who leave, and a struck-through entry is no erasure, the C-12/25 opinion says. Will the Court of Justice follow?
New post by PPC Land 🔥
ChatGPT ad click rate gains 112% worldwide, Similarweb and Graphite find
Continue reading »
ChatGPT ad click rate gains 112% worldwide, Similarweb and Graphite find
Continue reading »
PPC Land
ChatGPT ad click rate gains 112% worldwide, Similarweb and Graphite find
Panel data put US ad-eligible reach at 43.4%, and 51% of impressions fall in a chat's first three turns. What do share-only panel figures still leave unsaid?
New post by PPC Land 🔥
Chiba University method cuts event camera simulation time by up to two-thirds
Continue reading »
Chiba University method cuts event camera simulation time by up to two-thirds
Continue reading »
PPC Land
Chiba University method cuts event camera simulation time by up to two-thirds
Aimed at robotics and driving datasets, the GPU method was tested on 3 scenes against a 20,480-frame reference. Its match to real sensor output is untested.
New post by PPC Land 🔥
Only 9% of brands say they excel at unified measurement, Winterberry finds
Continue reading »
Only 9% of brands say they excel at unified measurement, Winterberry finds
Continue reading »
PPC Land
Only 9% of brands say they excel at unified measurement, Winterberry finds
Platform-native reporting is used by 93% of 121 VP-level US marketers, and 74% want outside help. What the Lifesight-funded data shows - and what it leaves out.
New post by PPC Land 🔥
Meta's Muse gains 5 million downloads in its first 3 weeks
Continue reading »
Meta's Muse gains 5 million downloads in its first 3 weeks
Continue reading »
PPC Land
Meta's Muse gains 5 million downloads in its first 3 weeks
Up to 50% of Meta's daily house ad impressions went to Muse in mid-September as Facebook and WhatsApp ceded share. Can installs hold once Meta's ad push eases?
New post by PPC Land 🔥
Reddit advertisers gain Zefr's AI brand suitability controls
Continue reading »
Reddit advertisers gain Zefr's AI brand suitability controls
Continue reading »
PPC Land
Reddit advertisers gain Zefr's AI brand suitability controls
Zefr's multimodal classifiers now read Reddit threads for brands, joining DoubleVerify, present since June 2024. Pricing, markets and pre-bid scope go unstated.
New post by PPC Land 🔥
Half of Kroger's Meta and DV360 spend went to low-converting ads, study finds
Continue reading »
Half of Kroger's Meta and DV360 spend went to low-converting ads, study finds
Continue reading »
PPC Land
Half of Kroger's Meta and DV360 spend went to low-converting ads, study finds
Vidmob's model sorted 1,934 Kroger ads into high and low converters with 81% accuracy on unseen data. Will the gap hold in Kroger's planned in-market test?
New post by PPC Land 🔥
Turkish shopping app sessions gain 4% against 0.3% globally, Adjust finds
Continue reading »
Turkish shopping app sessions gain 4% against 0.3% globally, Adjust finds
Continue reading »
PPC Land
Turkish shopping app sessions gain 4% against 0.3% globally, Adjust finds
Finance apps in Türkiye held 4% of users at day 30, double the global rate, while game apps kept just 1% of players. What does that gap mean for app ad buyers?
New post by PPC Land 🔥
Amazon to cut select device prices up to 60% in Prime Big Deal Days
Continue reading »
Amazon to cut select device prices up to 60% in Prime Big Deal Days
Continue reading »
PPC Land
Amazon to cut select device prices up to 60% in Prime Big Deal Days
Three batches of deals a day, at midnight, 8 a.m. and 1 p.m. PDT, reach members in 22 countries on October 6-7. Will Alexa's auto-purchases reshape ad demand?
New post by PPC Land 🔥
ChatGPT, Gemini and Google never name 9 of 40 UK software firms in shortlists
Continue reading »
ChatGPT, Gemini and Google never name 9 of 40 UK software firms in shortlists
Continue reading »
PPC Land
ChatGPT, Gemini and Google never name 9 of 40 UK software firms in shortlists
YouTube featured in 25% of AI Overview answers on UK B2B vendors, versus none of 360 on ChatGPT. Does a rephrased buyer question change who is recommended?
New post by PPC Land 🔥
Google cuts two of three Gemini models for free users from October 9
Continue reading »
Google cuts two of three Gemini models for free users from October 9
Continue reading »
PPC Land
Google cuts two of three Gemini models for free users from October 9
AI Plus subscribers paying $4.99 a month keep Flash but are shut out of Pro. Paid limits start at 2x standard. Where does Gemini 4 Argon sit in Google's range?
New post by PPC Land 🔥
Mac developers face new Full Disk Access controls from Apple, no date set
Continue reading »
Mac developers face new Full Disk Access controls from Apple, no date set
Continue reading »
PPC Land
Mac developers face new Full Disk Access controls from Apple, no date set
Software that reads files, mail, messages and browsing history on a Mac will need very explicit user action, but Apple named no version. Which apps are covered?
New post by PPC Land 🔥
Cloudflare web search for AI agents costs $0.25 to $7 per 1,000 requests
Continue reading »
Cloudflare web search for AI agents costs $0.25 to $7 per 1,000 requests
Continue reading »
PPC Land
Cloudflare web search for AI agents costs $0.25 to $7 per 1,000 requests
For site owners: Ceramic.ai, Exa and Linkup must run verified crawlers that obey robots.txt. Native server tools are promised next, though no date is given.
New post by PPC Land 🔥
Meta's Muse can skip ads yet still shape Instagram ads, MBI argues
Continue reading »
Meta's Muse can skip ads yet still shape Instagram ads, MBI argues
Continue reading »
PPC Land
Meta's Muse can skip ads yet still shape Instagram ads, MBI argues
DoorDash's text-ordering agent reportedly serves 20,000 US iOS users while Amazon blocks Muse. Can merchant fees alone fund Meta's shopping agent for years?