Finance apps in Türkiye held 4% of users at day 30, double the global rate, while game apps kept just 1% of players. What does that gap mean for app ad buyers?

ROAS, or return on ad spend, is attributed revenue divided by advertising cost. How platforms compute it, how it became a bidding target and where it misleads.

Three batches of deals a day, at midnight, 8 a.m. and 1 p.m. PDT, reach members in 22 countries on October 6-7. Will Alexa's auto-purchases reshape ad demand?

YouTube featured in 25% of AI Overview answers on UK B2B vendors, versus none of 360 on ChatGPT. Does a rephrased buyer question change who is recommended?

AI Plus subscribers paying $4.99 a month keep Flash but are shut out of Pro. Paid limits start at 2x standard. Where does Gemini 4 Argon sit in Google's range?

Software that reads files, mail, messages and browsing history on a Mac will need very explicit user action, but Apple named no version. Which apps are covered?

For site owners: Ceramic.ai, Exa and Linkup must run verified crawlers that obey robots.txt. Native server tools are promised next, though no date is given.

DoorDash's text-ordering agent reportedly serves 20,000 US iOS users while Amazon blocks Muse. Can merchant fees alone fund Meta's shopping agent for years?

Worst-case frame overrun stayed near 119 ms, versus 589 ms on WebView, for native app publishers. Whether HTML ad sessions get the same option is unresolved.

Studios, distributors, creators and brands are due AI-assisted queries on cross-screen reach and time spent. Will future Gauge editions rest on them, and when?

Creators have received over $1.5 billion through Channel Memberships in five years, and publishers are due hubs, previews and communities. When do they arrive?

Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.

Every Workers plan keeps 10 GB of storage and 1,000 queries of each kind free. With image retrieval and scanned-PDF reading added, what will large indexes cost?

Only 3% of about 300 surveyed marketers trust AI text without a human review, while 24% rate it above human writing. Will oversight keep pace as volumes rise?

Thirteen Kraken games, five NFL Thursdays and four NBA fixtures anchor a month that also brings Carrie on October 7. What does that mix mean for advertisers?

Sixteen terms to sort into four groups. Three of them sit squarely in one discipline each. The fourth is harder than it looks, and not for the obvious reason.

Midterm ad spending will reach $11.6bn, above the 2024 presidential cycle, with $2.6bn of it going to CTV and political podcast spend already up 42% in a year.

Site owners with valid XML files can still see 'couldn't fetch' errors, Mueller said on October 1. Do RSS feeds or llms.txt change what AI crawlers can find?

Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?

Bing sponsored ads are now showing additional images below the ad description, building on earlier tests with large image ads on mobile.