Google's John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.

Get actionable insights on bidding and budgeting tools in the latest episode of Google's "Ads Decoded" podcast.

Chrome and Firefox now display JPEG XL, but Google says it isn't currently supported in Google Images or Discover previews. Keep a supported fallback.

Google is testing a new Shopping ad design that displays key product features against a grey background alongside product images, names, prices, and review ratings.

PHP's emergency security update, scheduled for today, October 21, at 14:00 UTC, is now available. Ask your host to patch PHP and upgrade unsupported versions.

A beginner’s guide to exploring browser network data to find exploits and figure out how systems like Google and ChatGPT are working behind the scenes.

Netflix also adds a Pixel and 20-plus conversion events to its CAPI, while Trade Desk in-DSP measurement stays unscheduled. How much changes for CTV buyers?

Kokai is The Trade Desk's AI-driven media buying platform, the interface through which advertisers plan, buy and measure open-internet ads since June 2023.

A tracking pixel is a tiny, usually invisible image or script call that tells a server a page loaded, an email opened or a sale happened, for ad measurement.

Single publisher attribution is conversion credit measured by one ad seller using only its own ad exposures, so several platforms can each claim the same sale.

In-DSP measurement is the reporting, attribution and lift testing a demand-side platform runs on campaigns it sells, fast and cheap but seldom independent.

Fees, eligibility and case data were on the table when VLOPs met regulators on October 20. Who wrote the study, and when will it be published? Neither is known.

Topic scores matched across U.S., Japan and India IPs in 32.8% of weeks, a gap for keyword planners. Can seasonality data pulled from one country be trusted?

Consumers now need only show a score was sent and a refusal followed soon after. Dresden must rehear all four cases: how much must the credit bureau reveal?

Eight WebKit posts from 2017 to 2026 sit beside Apple Ads' move from one App Store slot into Maps. Does the record show Safari's limits feed Apple's own ads?

Plays and impressions on Talon's US screens get hour-level checks and Geopath audience validation, but no start date or fee was given. What will that prove?

Merchants can link debit, credit, tap-to-pay and mobile wallet buys to one pseudonymized profile. Red Lobster is first. Match rates and consent go unstated.

14.4% of corporate-login chats sit on personal AI licences in LayerX data that Akamai now owns. What did the rebrand leave out of the May original, and why?

Paying a higher commission lifts listings in search, and Brussels asks if those are unlabelled ads. Phishing via guest data is in scope too. What could follow?

Build more resilient SEO reporting as rank tracking falters by measuring brand visibility, AI citations, and business revenue across modern search.