AAMP, the Agentic Advertising Management Protocols, is IAB Tech Lab's umbrella of standards and open-source code letting AI agents plan, negotiate and buy ads.

OpenProposal is IAB Tech Lab's draft AAMP 3.0 specification setting how AI buyer and seller agents exchange ad proposals between a brief and a buy commitment.

Spotify's ad revenue grew 9% as automated channels added €91m and direct sales lost €53m, while Viaplay's linear decline and new BVDW data test old measures.

Sixteen terms, four groups of four. Monday's grid is the gentle one: four friendly sets, one of which has been smiling at you from packaging for decades.