New post by Search Engine Journal 🔥
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities via @sejournal, @brentcsutoras
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At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities via @sejournal, @brentcsutoras
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Search Engine Journal
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
Steve Huffman’s Mod World vision points Reddit toward deeper communities, and gives brands a stronger reason to build subreddits of their own.
New post by Search Engine Journal 🔥
Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern
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Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
New post by Search Engine Journal 🔥
Meta Delays The Terms That Let It Crawl Business Sites via @sejournal, @MattGSouthern
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Meta Delays The Terms That Let It Crawl Business Sites via @sejournal, @MattGSouthern
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Search Engine Journal
Meta Delays The Terms That Let It Crawl Business Sites
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed.
New post by Jon Loomer Digital 🔥
Ads Super Burst, First Impression Ads, and Aggregated View Time
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Ads Super Burst, First Impression Ads, and Aggregated View Time
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Jon Loomer Digital
Ads Super Burst, First Impression Ads, and Aggregated View Time
Meta announced three new features at the Brand Building Summit: Ads Super Burst, First Impression Ads, and Aggregated View Time.
New post by Search Engine Journal 🔥
Google Gets The Thank-You via @sejournal, @pedrodias
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Google Gets The Thank-You via @sejournal, @pedrodias
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Search Engine Journal
Google Gets The Thank-You
A buyer can arrive through Google after making the important part of the decision somewhere else.
New post by Search Engine Journal 🔥
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
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Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
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Search Engine Journal
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot why Google Ads targets fail to drive business growth, from outdated profit margins and repeat buyers to weak leads and limits on profitable reach.
New post by PPC Land 🔥
Amazon tests real-time chat between sellers and shoppers in Seller Central
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Amazon tests real-time chat between sellers and shoppers in Seller Central
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PPC Land
Amazon tests real-time chat between sellers and shoppers in Seller Central
Sellers spotted an Enable Real-Time Chat toggle, marked Beta, in Buyer Messages. Will live answers lift conversions, and what happens when replies are missed?
New post by PPC Land 🔥
Anthropic files for Nasdaq IPO with $16.3bn in first-half revenue
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Anthropic files for Nasdaq IPO with $16.3bn in first-half revenue
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PPC Land
Anthropic files for Nasdaq IPO with $16.3bn in first-half revenue
Net loss hit $80.7bn, $72.4bn of it non-cash fair-value charges, while seven founders keep 50.1% of the vote. Who controls the Claude maker once shares trade?
New post by PPC Land 🔥
Claude Opus 5.5 cuts cost per task 40%, Anthropic IPO filing says
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Claude Opus 5.5 cuts cost per task 40%, Anthropic IPO filing says
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PPC Land
Claude Opus 5.5 cuts cost per task 40%, Anthropic IPO filing says
Non-coding Claude Enterprise users average under $75 a month as 11,900 customers top $100,000. What the S-1 says marketers gain, and what still holds them back
New post by The WordStream Blog 🔥
Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
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Lead Follow-Up: 7 Steps to Convert More Customers (+Templates)
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WordStream
Lead Follow-Up: 7 Steps to Convert More Customers (+Templates) | WordStream
Learn how to follow up with leads using seven practical steps, common mistakes to avoid, and ready-to-use email and SMS templates.
New post by PPC Land 🔥
Amazon, Google and Microsoft hold $269bn of Anthropic compute contracts
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Amazon, Google and Microsoft hold $269bn of Anthropic compute contracts
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PPC Land
Amazon, Google and Microsoft hold $269bn of Anthropic compute contracts
Investors double as suppliers: Amazon booked a $16.8bn Anthropic gain in Q1, while Broadcom leases reach $161.2bn. Who else gets paid, and who holds the risk?
New post by PPC Archives - Search Engine Watch 🔥
Bing Shopping ads gain new promotional labels
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Bing Shopping ads gain new promotional labels
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Search Engine Watch
Bing Shopping ads gain new promotional labels
Bing is showing labels such as “High quality,” “Small business,” and “Buy now pay later” on Shopping ads, highlighting key product and seller details directly in search results.
New post by PPC Archives - Search Engine Watch 🔥
Google AI Mode Shopping ads carousel now appears on mobile
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Google AI Mode Shopping ads carousel now appears on mobile
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Search Engine Watch
Google AI Mode Shopping ads carousel now appears on mobile
Google AI Mode’s inline Shopping ads carousel, previously spotted on desktop, is now appearing on mobile, placing product ads directly within AI-generated responses.
New post by PPC Land 🔥
Anthropic IPO exhibits show 9% interest on Broadcom's $42bn chip notes
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Anthropic IPO exhibits show 9% interest on Broadcom's $42bn chip notes
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PPC Land
Anthropic IPO exhibits show 9% interest on Broadcom's $42bn chip notes
Google can tie $30bn of funding to revenue targets, Amazon caps its stake at 12% and Dario Amodei votes two charities' shares. What else is in the 33 exhibits?
New post by Search Engine Journal 🔥
Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
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Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
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Search Engine Journal
Generative UI Could Turn Google Into Your Booking.com
Google and OpenAI now build answers as interfaces. The decision generative UI forces on a business looks like the one hotels made with booking.com.
New post by PPC Land 🔥
Stagwell acquires Freestar, putting publisher ad sales under an agency group
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Stagwell acquires Freestar, putting publisher ad sales under an agency group
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PPC Land
Stagwell acquires Freestar, putting publisher ad sales under an agency group
Freestar says it has driven over $1bn for publishers such as Fortune Media. No price or data terms were disclosed. What changes for the publishers it serves?
New post by PPC Land 🔥
Anthropic's IPO filing shows $16.3bn of revenue and no plan to sell ads
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Anthropic's IPO filing shows $16.3bn of revenue and no plan to sell ads
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PPC Land
Anthropic's IPO filing shows $16.3bn of revenue and no plan to sell ads
Anthropic's S-1 shows $16.3bn of first-half revenue, no ad model and at least $269bn of compute owed to Amazon, Google and Microsoft, which resell its models.
New post by PPC Land 🔥
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
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Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
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PPC Land
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
New post by PPC Land 🔥
Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
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Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
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PPC Land
Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
Across 30 brands, streaming ads converted at 3.49% against 0.69% on linear, as linear spend hit a seven-quarter low. What does the price gap mean for TV buyers?