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Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
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Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
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PPC Land
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
New post by PPC Land 🔥
Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
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Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
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PPC Land
Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
Across 30 brands, streaming ads converted at 3.49% against 0.69% on linear, as linear spend hit a seven-quarter low. What does the price gap mean for TV buyers?
New post by PPC Land 🔥
DuckDuckGo says UK choice screen plan leaves 30 million Android phones out
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DuckDuckGo says UK choice screen plan leaves 30 million Android phones out
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PPC Land
DuckDuckGo says UK choice screen plan leaves 30 million Android phones out
Search rivals outside the top five would appear on 35% of screens if 25 qualify. The CMA's final call on Google's UK choice screen is due by the end of 2026.
New post by PPC Land 🔥
Pinterest sells ads through Amazon and Google DSPs in 3 regions, not Europe
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Pinterest sells ads through Amazon and Google DSPs in 3 regions, not Europe
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PPC Land
Pinterest sells ads through Amazon and Google DSPs in 3 regions, not Europe
Enterprise buyers reach Pinterest video and display deals through Magnite, its main supply partner. Prices, deal types and a date for Europe stay unpublished.
New post by PPC Land 🔥
Feira de Santana faces 6 ANPD warnings for naming 611 people with HIV
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Feira de Santana faces 6 ANPD warnings for naming 611 people with HIV
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PPC Land
Feira de Santana faces 6 ANPD warnings for naming 611 people with HIV
Only 22 of 1,241 people named in the Bahia city gazette were sent a letter. The LGPD bars fines on public bodies, so the ANPD turns to notices and deadlines.
New post by Search Engine Journal 🔥
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
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Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds Indexing Advice For Shareable Pages To Spam Guide
New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.
New post by Search Engine Journal 🔥
Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
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Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
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Search Engine Journal
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
New post by PPC Land 🔥
Google tells platforms to noindex link-shared pages by default
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Google tells platforms to noindex link-shared pages by default
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PPC Land
Google tells platforms to noindex link-shared pages by default
Web app builders and generated-content tools now sit in the spam guide, next to new Search Console alerts. Will those platforms switch their indexing defaults?