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Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
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Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
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Search Engine Journal
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
New post by PPC Land 🔥
Google tells platforms to noindex link-shared pages by default
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Google tells platforms to noindex link-shared pages by default
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PPC Land
Google tells platforms to noindex link-shared pages by default
Web app builders and generated-content tools now sit in the spam guide, next to new Search Console alerts. Will those platforms switch their indexing defaults?
New post by PPC Land 🔥
Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds
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Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds
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PPC Land
Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds
One in 11 Facebook and Instagram ad files from 509 brands carried AI media, 70% built to look real. Labelling rules in New York and the EU already apply to ads.
New post by PPC Land 🔥
Streaming takes 48.7% of US TV ad spend as Pinterest opens to outside DSPs
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Streaming takes 48.7% of US TV ad spend as Pinterest opens to outside DSPs
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PPC Land
Streaming takes 48.7% of US TV ad spend as Pinterest opens to outside DSPs
Streaming took 48.7% of US national TV ad spend on 21.9% of impressions in Q3, iSpot found, as Pinterest put its own inventory inside Amazon and Google DSPs.
New post by PPC Land 🔥
Sacha Baron Cohen's Ali G film reaches Prime Video 5 days after cinema debut
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Sacha Baron Cohen's Ali G film reaches Prime Video 5 days after cinema debut
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PPC Land
Sacha Baron Cohen's Ali G film reaches Prime Video 5 days after cinema debut
Cinemas got one weekend of exclusivity from October 23, and Amazon has published no box office data. What the short window means for cinema and streaming ads.
New post by PPC Land 🔥
Safari 27.2 drops a mistaken 7-day cap on cookies of CNAME-hosted sites
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Safari 27.2 drops a mistaken 7-day cap on cookies of CNAME-hosted sites
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PPC Land
Safari 27.2 drops a mistaken 7-day cap on cookies of CNAME-hosted sites
Cookies set by a page's own response expired after a week when its hostname pointed to another domain. Does the fix also reach server-side tracking subdomains?
New post by PPC Land 🔥
Apple's iPad mini jumps 40% in price to $699 with an OLED display
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Apple's iPad mini jumps 40% in price to $699 with an OLED display
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PPC Land
Apple's iPad mini jumps 40% in price to $699 with an OLED display
Pre-orders open October 28 in 36 markets, but EU buyers get no Siri AI on the new tablet. Apple says its capped AI features will later cost extra. How much?
New post by PPC Land 🔥
Meta Pixel will count more conversions from Nov 12 unless advertisers opt out
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Meta Pixel will count more conversions from Nov 12 unless advertisers opt out
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PPC Land
Meta Pixel will count more conversions from Nov 12 unless advertisers opt out
Datasets already sending events are switched on by default, and matching runs on the shopper's own device. Meta has not said if recovered sales feed bidding.