Google is testing a “Visit site” label on sponsored ads, featuring blue text on a white background with a border. Clicking the label takes users to the same website as the ad title.

Google Ads has started rolling out an AI translation tool that can translate ad text, keywords, image text, and landing pages directly inside the interface.

Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then stage funding around research.

Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.

Learn how to get started with Microsoft Advertising, from setting up search campaigns to understanding match types, platform differences and targeting opportunities.

Avoid six common Google Ads optimization mistakes, from chasing optimization score to changing bids too quickly and tracking low-value conversions.

Bing is testing a menu-style links design within sponsored results, different from its recent bubble-box sitelinks, though it could not be replicated on a second visit.

Shopify's AI agent knowledge base now lives in the admin. Policies and contact details publish by default, and some app users need to re-add their facts.

SPUR telemetry standard gets backing as publishers seek a pledge in the Oct 29-30 Montreal declaration. Will leaders commit to monitoring AI use of news?

Google updated its privacy policy to let connected Gmail, Photos, and Drive insights shape AI Mode ads. Here is what changes for your Google Ads campaigns.

Are we creating a new problem for AI search by forgetting the lessons we’ve already learned from SEO?

Green tells advertisers Google and Amazon run walled gardens on a site his company owns, with Q3 sales guided 12% lower. What do ad spend figures say about it?

Six sources tell Reuters the bidder is Discover-Tech, with 12.9% of Starlink ads in TrendAI data. Why did the security firm keep that name out of its report?

Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.