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Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse via @sejournal, @MattGSouthern
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Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Spam Guide Update, Restaurant Controls & AI Mode Revenue – SEO Pulse
Google's spam guide adds indexing advice for pages made for sharing. Other updates cover restaurant ordering controls, report dates and AI Mode revenue.
New post by PPC Land 🔥
Criteo cuts 2026 outlook from up to 2% growth to as much as a 12% decline
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Criteo cuts 2026 outlook from up to 2% growth to as much as a 12% decline
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PPC Land
Criteo cuts 2026 outlook from up to 2% growth to as much as a 12% decline
Two client cuts strip $75m from 2026 retail media as Performance Media falls 10% in Q2. Releases held steady at 27 in 2026, so what has Criteo stopped saying?
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Amazon's Rings of Power viewer claim gains 15 million before season 3
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Amazon's Rings of Power viewer claim gains 15 million before season 3
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PPC Land
Amazon's Rings of Power viewer claim gains 15 million before season 3
Season two moved from first by hours to top five by viewers in Amazon's pitch to advertisers. No method backs either figure as the November 11 premiere nears.
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Per-gigabyte tax on Google and Netflix traffic wins French vote 11-10
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Per-gigabyte tax on Google and Netflix traffic wins French vote 11-10
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PPC Land
Per-gigabyte tax on Google and Netflix traffic wins French vote 11-10
Content providers would owe €0.055 for each gigabyte sent to French subscribers, counted by ISPs. Only 35 deputies voted. Can a €10bn levy survive the budget?
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LinkedIn's security chief says AI is shrinking the time from flaw to attack
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LinkedIn's security chief says AI is shrinking the time from flaw to attack
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PPC Land
LinkedIn's security chief says AI is shrinking the time from flaw to attack
Thousands of unused repositories archived and hotfixes rehearsed at LinkedIn, with no breach behind it. What did it buy when critical flaws hit in October?
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Google's A2UI turns AI agent replies into forms, maps and cards
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Google's A2UI turns AI agent replies into forms, maps and cards
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PPC Land
Google's A2UI turns AI agent replies into forms, maps and cards
Agents may only draw components an app has pre-registered, streamed over CopilotKit's AG-UI. Do brands keep control when chat replies become booking screens?
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Google's AI chip in orbit answers its first prompt with a haiku
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Google's AI chip in orbit answers its first prompt with a haiku
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PPC Land
Google's AI chip in orbit answers its first prompt with a haiku
Gemma 4 ran on a data center TPU over Svalbard as Alphabet's capex hit $132bn in 9 months. Heat and radiation tests follow. Can orbit host AI compute at scale?
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Faking Googlebot takes 30 seconds, Google's Gary Illyes says
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Faking Googlebot takes 30 seconds, Google's Gary Illyes says
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PPC Land
Faking Googlebot takes 30 seconds, Google's Gary Illyes says
Site owners trusting user-agent headers can't spot impostors, and Google signs only some Google-Agent requests. Could a bot reputation system close that gap?
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Hackers Hijacked DebugBear’s DNS To Serve Malicious JavaScript via @sejournal, @vahandev
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Hackers Hijacked DebugBear’s DNS To Serve Malicious JavaScript via @sejournal, @vahandev
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Search Engine Journal
Hackers Hijacked DebugBear’s DNS To Serve Malicious JavaScript
DebugBear, a Real User Monitoring tool widely used by SEO experts, reported an attack. Site owners must remove its script and check for unauthorized access.
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Google tells advertisers AI search queries now run 3x longer
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Google tells advertisers AI search queries now run 3x longer
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PPC Land
Google tells advertisers AI search queries now run 3x longer
One in six searches is multimodal, Google's Shivani Mohan told advertisers. Google's May data limited that to US AI Mode. Which other figures lack a baseline?
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S&P turns negative on Meta as 2027 AI spending forecast tops $225bn
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S&P turns negative on Meta as 2027 AI spending forecast tops $225bn
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PPC Land
S&P turns negative on Meta as 2027 AI spending forecast tops $225bn
S&P cut Meta's outlook to negative as it forecast 2027 capex above $225bn, French deputies voted a per-gigabyte tax and X reopened lead gen ads to everyone.
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Supply-side targeting gains 51% of OpenX CTV spend in 2025, from 9%
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Supply-side targeting gains 51% of OpenX CTV spend in 2025, from 9%
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PPC Land
Supply-side targeting gains 51% of OpenX CTV spend in 2025, from 9%
Third-party audience data slid from 78% to about 40% of OpenX's SST spend as CTV buyers picked shows by genre. Did OpenX's own deal taxonomy decide the result?
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US pop-under ads cost 28 times Pakistan's rate on PPCmate
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US pop-under ads cost 28 times Pakistan's rate on PPCmate
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PPC Land
US pop-under ads cost 28 times Pakistan's rate on PPCmate
Mobile pop traffic averaged $2.09 per 1,000 impressions against $1.34 on desktop for PPCmate buyers. What does a one-month, single-network sample leave out?
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Walmart+ lands in Mexico at MXN 89 a month, its second market outside the US
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Walmart+ lands in Mexico at MXN 89 a month, its second market outside the US
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PPC Land
Walmart+ lands in Mexico at MXN 89 a month, its second market outside the US
Members get free scheduled delivery from MXN 399 and 2 GB of extra BAIT data per recharge. Whether Walmart Pass members move to the new fee is not addressed.
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36% have secretly logged into a partner's account, All About Cookies finds
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36% have secretly logged into a partner's account, All About Cookies finds
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PPC Land
36% have secretly logged into a partner's account, All About Cookies finds
Of 1,000 US adults polled in September, 84% shared a streaming login with a partner. Who is really behind a logged-in ad audience when accounts are shared?
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Bot tools caught 3.1% to 14.8% of disguised AI agents in Resemble AI test
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Bot tools caught 3.1% to 14.8% of disguised AI agents in Resemble AI test
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PPC Land
Bot tools caught 3.1% to 14.8% of disguised AI agents in Resemble AI test
RAD-S1 flagged at least 98.8% of the same agents, free for sites up to 1m sessions. No sample size or human error rate backs either figure. Who can check it?
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Marketers still spend 10 hours a week on manual optimization, DV finds
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Marketers still spend 10 hours a week on manual optimization, DV finds
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PPC Land
Marketers still spend 10 hours a week on manual optimization, DV finds
Third-party AI bidding use rose to 50% from 42% among 2,020 marketers in 25 countries. Why did manual work fall only 14 minutes a week in a year of AI gains?
New post by Search Engine Journal 🔥
Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out via @sejournal, @MattGSouthern
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Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out via @sejournal, @MattGSouthern
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Search Engine Journal
Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out
A shared robots.txt line could let sites opt out of AI training with several providers at once, but companies involved are handling it differently.