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TikTok Shop US sellers gain 9 Compass analytics tools, from ad data to churn
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TikTok Shop US sellers gain 9 Compass analytics tools, from ad data to churn
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PPC Land
TikTok Shop US sellers gain 9 Compass analytics tools, from ad data to churn
Order Analysis now traces GMV to SKUs, creators and content types for US local sellers, yet TikTok says it replaces no settlement record. What stays gated?
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Google ad tags gain full visitor IP addresses in server-side GTM in 2027
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Google ad tags gain full visitor IP addresses in server-side GTM in 2027
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PPC Land
Google ad tags gain full visitor IP addresses in server-side GTM in 2027
From January 11, Google Ads, DV360, SA360 and CM360 tags get unredacted IP addresses while Analytics keeps redaction. Who can opt out, and what consent applies?
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Prebid maps 4 AI payment models for publishers, from $0.001 a page
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Prebid maps 4 AI payment models for publishers, from $0.001 a page
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PPC Land
Prebid maps 4 AI payment models for publishers, from $0.001 a page
Direct deals worth up to $50m a year let publishers keep the full fee but go mostly to the largest groups. Can marketplaces and revenue shares reach the rest?
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AI Shopping: Get Your Products Found In Google & ChatGPT via @sejournal, @hethr_campbell
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AI Shopping: Get Your Products Found In Google & ChatGPT via @sejournal, @hethr_campbell
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Search Engine Journal
AI Shopping: Get Your Products Found In Google & ChatGPT
seoClarity's Chris Sachs and Aris Vrakas explained how readable pages, shopper language, consistent product feeds, and testing support AI shopping discovery.
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TikTok Search Ads Adds Brand And Category Keyword Packs via @sejournal, @MattGSouthern
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TikTok Search Ads Adds Brand And Category Keyword Packs via @sejournal, @MattGSouthern
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Search Engine Journal
TikTok Search Ads Adds Brand And Category Keyword Packs
TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here's what each does.
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NY Times Accuses Brave Of Scraping And Exploiting Content via @sejournal, @martinibuster
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NY Times Accuses Brave Of Scraping And Exploiting Content via @sejournal, @martinibuster
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Search Engine Journal
NY Times Accuses Brave Of Scraping And Exploiting Content
New York Times lawsuit accuses privacy-focused Brave of exploiting publishers' journalism while selling scraped content to AI companies.
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PageSpeed Insights Scores May Rise After Lighthouse Update via @sejournal, @MattGSouthern
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PageSpeed Insights Scores May Rise After Lighthouse Update via @sejournal, @MattGSouthern
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Search Engine Journal
Google Lighthouse Update Changes How PageSpeed Insights Simulates Loading
A Google Lighthouse update changes how PageSpeed Insights simulates page loads, which can raise lab scores on pages that haven't changed.
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Amazon prices a Thanksgiving meal with an 8 lb turkey at $25
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Amazon prices a Thanksgiving meal with an 8 lb turkey at $25
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PPC Land
Amazon prices a Thanksgiving meal with an 8 lb turkey at $25
Frozen turkey costs $0.79 a pound through Nov. 26 for shoppers in 2,300 US towns with fresh same-day delivery. Who pays the delivery fee, and what is left out?
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Google moves AI Overviews for brand searches out of the main results
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Google moves AI Overviews for brand searches out of the main results
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PPC Land
Google moves AI Overviews for brand searches out of the main results
Apple, Zillow and Coca-Cola searches show AI text where knowledge panels sat. Ahrefs saw AI Overviews on 63 of 100 brands. Who controls the brand description?
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Smartly's Intelligence Pro flags where extra ad spend may stop paying off
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Smartly's Intelligence Pro flags where extra ad spend may stop paying off
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PPC Land
Smartly's Intelligence Pro flags where extra ad spend may stop paying off
Hearst Newspapers tested Headroom, one of four tools for eligible Smartly clients, with INCRMNTAL data inside. Price, eligibility and accuracy are unpublished.
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New York Times and three papers sue Brave over AI answers and ad blocking
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New York Times and three papers sue Brave over AI answers and ad blocking
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PPC Land
New York Times and three papers sue Brave over AI answers and ad blocking
In a Times test, Brave's API returned 1,291 of 1,295 words of one story. A separate count, independent of copying, seeks the revenue Brave made replacing ads.
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Apple forces 18+ rating on dating and virtual companion apps by January 12
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Apple forces 18+ rating on dating and virtual companion apps by January 12
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PPC Land
Apple forces 18+ rating on dating and virtual companion apps by January 12
Location-sharing apps get an A16 rating in Brazil and dating features A18. Declarations open November 16, and family trackers may seek a lower official rating.
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Highdive wins T-Mobile's lead creative advertising account
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Highdive wins T-Mobile's lead creative advertising account
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PPC Land
Highdive wins T-Mobile's lead creative advertising account
Anomaly takes brand strategy and AI tools enter in-house T-Studios at an advertiser spending $956m a quarter. Why does T-Mobile want to be right in AI answers?
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Perion faces up to $14.7m fee if it drops Affle for a rival bid
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Perion faces up to $14.7m fee if it drops Affle for a rival bid
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PPC Land
Perion faces up to $14.7m fee if it drops Affle for a rival bid
Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?
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DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
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DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
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PPC Land
DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
Third-quarter revenue rose 9% to $205.6m, but advertisers paid 2% less per thousand ads measured. Why did demand letters jump from two to 14 before the vote?
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Google moves brand AI Overviews aside as buyers question search budgets
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Google moves brand AI Overviews aside as buyers question search budgets
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PPC Land
Google moves brand AI Overviews aside as buyers question search budgets
Google shifted AI Overviews for brand searches to the right column on November 2, as buyers told Digiday that 10% to 30% of search budgets face new scrutiny.
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Game: Every word in the deck was somebody's coinage once
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Game: Every word in the deck was somebody's coinage once
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PPC Land
Game: Every word in the deck was somebody's coinage once
Sixteen terms, four groups of four. Wednesday's grid sits mid-week, and one set will feel familiar to anyone who has binge-watched an office comedy or two.
New post by Search Engine Journal 🔥
Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt via @sejournal, @martinibuster
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Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt via @sejournal, @martinibuster
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Search Engine Journal
Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt
Google's John Mueller clarified whether site owners can use robots.txt to block Googlebot from downloading specific resources that users see.
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Building A Global Content Factory With AI (Without Losing The Human Touch) via @sejournal, @motokohunt
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Building A Global Content Factory With AI (Without Losing The Human Touch) via @sejournal, @motokohunt
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Search Engine Journal
Building A Global Content Factory With AI (Without Losing The Human Touch)
Scale a global AI content factory with approved local facts and human expertise to help AI search reflect each market's products, rules, and customers.