New post by PPC Land 🔥
Amazon prices a Thanksgiving meal with an 8 lb turkey at $25
Continue reading »
Amazon prices a Thanksgiving meal with an 8 lb turkey at $25
Continue reading »
PPC Land
Amazon prices a Thanksgiving meal with an 8 lb turkey at $25
Frozen turkey costs $0.79 a pound through Nov. 26 for shoppers in 2,300 US towns with fresh same-day delivery. Who pays the delivery fee, and what is left out?
New post by PPC Land 🔥
Google moves AI Overviews for brand searches out of the main results
Continue reading »
Google moves AI Overviews for brand searches out of the main results
Continue reading »
PPC Land
Google moves AI Overviews for brand searches out of the main results
Apple, Zillow and Coca-Cola searches show AI text where knowledge panels sat. Ahrefs saw AI Overviews on 63 of 100 brands. Who controls the brand description?
New post by PPC Land 🔥
Smartly's Intelligence Pro flags where extra ad spend may stop paying off
Continue reading »
Smartly's Intelligence Pro flags where extra ad spend may stop paying off
Continue reading »
PPC Land
Smartly's Intelligence Pro flags where extra ad spend may stop paying off
Hearst Newspapers tested Headroom, one of four tools for eligible Smartly clients, with INCRMNTAL data inside. Price, eligibility and accuracy are unpublished.
New post by PPC Land 🔥
New York Times and three papers sue Brave over AI answers and ad blocking
Continue reading »
New York Times and three papers sue Brave over AI answers and ad blocking
Continue reading »
PPC Land
New York Times and three papers sue Brave over AI answers and ad blocking
In a Times test, Brave's API returned 1,291 of 1,295 words of one story. A separate count, independent of copying, seeks the revenue Brave made replacing ads.
New post by PPC Land 🔥
Apple forces 18+ rating on dating and virtual companion apps by January 12
Continue reading »
Apple forces 18+ rating on dating and virtual companion apps by January 12
Continue reading »
PPC Land
Apple forces 18+ rating on dating and virtual companion apps by January 12
Location-sharing apps get an A16 rating in Brazil and dating features A18. Declarations open November 16, and family trackers may seek a lower official rating.
New post by PPC Land 🔥
Highdive wins T-Mobile's lead creative advertising account
Continue reading »
Highdive wins T-Mobile's lead creative advertising account
Continue reading »
PPC Land
Highdive wins T-Mobile's lead creative advertising account
Anomaly takes brand strategy and AI tools enter in-house T-Studios at an advertiser spending $956m a quarter. Why does T-Mobile want to be right in AI answers?
New post by PPC Land 🔥
Perion faces up to $14.7m fee if it drops Affle for a rival bid
Continue reading »
Perion faces up to $14.7m fee if it drops Affle for a rival bid
Continue reading »
PPC Land
Perion faces up to $14.7m fee if it drops Affle for a rival bid
Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?
New post by PPC Land 🔥
DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
Continue reading »
DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
Continue reading »
PPC Land
DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
Third-quarter revenue rose 9% to $205.6m, but advertisers paid 2% less per thousand ads measured. Why did demand letters jump from two to 14 before the vote?