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Google moves AI Overviews for brand searches out of the main results
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Google moves AI Overviews for brand searches out of the main results
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PPC Land
Google moves AI Overviews for brand searches out of the main results
Apple, Zillow and Coca-Cola searches show AI text where knowledge panels sat. Ahrefs saw AI Overviews on 63 of 100 brands. Who controls the brand description?
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Smartly's Intelligence Pro flags where extra ad spend may stop paying off
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Smartly's Intelligence Pro flags where extra ad spend may stop paying off
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PPC Land
Smartly's Intelligence Pro flags where extra ad spend may stop paying off
Hearst Newspapers tested Headroom, one of four tools for eligible Smartly clients, with INCRMNTAL data inside. Price, eligibility and accuracy are unpublished.
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New York Times and three papers sue Brave over AI answers and ad blocking
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New York Times and three papers sue Brave over AI answers and ad blocking
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New York Times and three papers sue Brave over AI answers and ad blocking
In a Times test, Brave's API returned 1,291 of 1,295 words of one story. A separate count, independent of copying, seeks the revenue Brave made replacing ads.
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Apple forces 18+ rating on dating and virtual companion apps by January 12
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Apple forces 18+ rating on dating and virtual companion apps by January 12
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Apple forces 18+ rating on dating and virtual companion apps by January 12
Location-sharing apps get an A16 rating in Brazil and dating features A18. Declarations open November 16, and family trackers may seek a lower official rating.
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Highdive wins T-Mobile's lead creative advertising account
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Highdive wins T-Mobile's lead creative advertising account
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PPC Land
Highdive wins T-Mobile's lead creative advertising account
Anomaly takes brand strategy and AI tools enter in-house T-Studios at an advertiser spending $956m a quarter. Why does T-Mobile want to be right in AI answers?
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Perion faces up to $14.7m fee if it drops Affle for a rival bid
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Perion faces up to $14.7m fee if it drops Affle for a rival bid
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PPC Land
Perion faces up to $14.7m fee if it drops Affle for a rival bid
Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?
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DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
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DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
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PPC Land
DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
Third-quarter revenue rose 9% to $205.6m, but advertisers paid 2% less per thousand ads measured. Why did demand letters jump from two to 14 before the vote?
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Google moves brand AI Overviews aside as buyers question search budgets
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Google moves brand AI Overviews aside as buyers question search budgets
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PPC Land
Google moves brand AI Overviews aside as buyers question search budgets
Google shifted AI Overviews for brand searches to the right column on November 2, as buyers told Digiday that 10% to 30% of search budgets face new scrutiny.
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Game: Every word in the deck was somebody's coinage once
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Game: Every word in the deck was somebody's coinage once
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PPC Land
Game: Every word in the deck was somebody's coinage once
Sixteen terms, four groups of four. Wednesday's grid sits mid-week, and one set will feel familiar to anyone who has binge-watched an office comedy or two.