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Highdive wins T-Mobile's lead creative advertising account
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Highdive wins T-Mobile's lead creative advertising account
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PPC Land
Highdive wins T-Mobile's lead creative advertising account
Anomaly takes brand strategy and AI tools enter in-house T-Studios at an advertiser spending $956m a quarter. Why does T-Mobile want to be right in AI answers?
New post by PPC Land 🔥
Perion faces up to $14.7m fee if it drops Affle for a rival bid
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Perion faces up to $14.7m fee if it drops Affle for a rival bid
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PPC Land
Perion faces up to $14.7m fee if it drops Affle for a rival bid
Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?
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DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
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DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
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PPC Land
DoubleVerify halts earnings calls until its $13.60 Nielsen sale closes
Third-quarter revenue rose 9% to $205.6m, but advertisers paid 2% less per thousand ads measured. Why did demand letters jump from two to 14 before the vote?
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Google moves brand AI Overviews aside as buyers question search budgets
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Google moves brand AI Overviews aside as buyers question search budgets
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PPC Land
Google moves brand AI Overviews aside as buyers question search budgets
Google shifted AI Overviews for brand searches to the right column on November 2, as buyers told Digiday that 10% to 30% of search budgets face new scrutiny.
New post by PPC Land 🔥
Game: Every word in the deck was somebody's coinage once
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Game: Every word in the deck was somebody's coinage once
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PPC Land
Game: Every word in the deck was somebody's coinage once
Sixteen terms, four groups of four. Wednesday's grid sits mid-week, and one set will feel familiar to anyone who has binge-watched an office comedy or two.
New post by Search Engine Journal 🔥
Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt via @sejournal, @martinibuster
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Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt via @sejournal, @martinibuster
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Search Engine Journal
Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt
Google's John Mueller clarified whether site owners can use robots.txt to block Googlebot from downloading specific resources that users see.