Ad tech warranties name Google, Apple, Meta and Amazon as Perion's material platforms. Will a rival sign by December 11, while the exit fee is only $10.5m?

Third-quarter revenue rose 9% to $205.6m, but advertisers paid 2% less per thousand ads measured. Why did demand letters jump from two to 14 before the vote?

Google shifted AI Overviews for brand searches to the right column on November 2, as buyers told Digiday that 10% to 30% of search budgets face new scrutiny.

Sixteen terms, four groups of four. Wednesday's grid sits mid-week, and one set will feel familiar to anyone who has binge-watched an office comedy or two.

Google's John Mueller clarified whether site owners can use robots.txt to block Googlebot from downloading specific resources that users see.

Scale a global AI content factory with approved local facts and human expertise to help AI search reflect each market's products, rules, and customers.

Google is testing blue website URLs on sponsored results instead of the usual black, the latest in a long run of small styling tests on ads.

Brad Geddes analyzed 5,900+ Google Ads accounts. Higher ad strength RSAs win more impressions, but pinned, lower-rated ads often convert better. What to change.

Meta Audience Segments are valuable, but they could be better. Here are five changes that would make them more useful for advertisers.

Cheap December leads rarely become January pipeline. Here's how B2B SaaS teams should plan holiday PPC budgets, CRM signals and bidding for qualified demand.