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VIOOH gains 254 JCDecaux screens in the Baltics for automated ad buying
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VIOOH gains 254 JCDecaux screens in the Baltics for automated ad buying
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PPC Land
VIOOH gains 254 JCDecaux screens in the Baltics for automated ad buying
Tallinn's 61 screens claim 75m monthly impressions, more than Vilnius's 110, for brands buying Baltic outdoor ads. What explains the gap between the capitals?
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Shopify revenue gains 32% to $3.7bn as AI-referred orders rise 3.3x
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Shopify revenue gains 32% to $3.7bn as AI-referred orders rise 3.3x
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PPC Land
Shopify revenue gains 32% to $3.7bn as AI-referred orders rise 3.3x
Merchants sold $119.1bn through Shopify in Q3, up 29%. Guidance now puts Q4 operating costs at up to 30% of revenue - can margins hold through Black Friday?
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Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default
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Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default
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PPC Land
Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default
More than 6,000 customers have used the connector since February, active users up 250% a month on average. Who signs off before AI-drafted ads spend money?
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Amazon drops off-screen ads from impression counts, expects 63% fewer
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Amazon drops off-screen ads from impression counts, expects 63% fewer
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PPC Land
Amazon drops off-screen ads from impression counts, expects 63% fewer
DVA display ads on Amazon's homepage, search and product pages count only once on screen from January 1, 2027. What happens to CPMs and billing is left open.
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Roku ad revenue gains 23% to $727m as average impression price drops 7%
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Roku ad revenue gains 23% to $727m as average impression price drops 7%
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PPC Land
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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PPC Land
Google's Gemini can infringe press rights in 2 ways, EU court adviser says
Chatbot answers that let readers skip an article, or scraping past a paywall, can breach EU press rights. Facts stay free. Does Like Company's own claim pass?
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YouTube gives creators 4 AI tracks to clear music copyright claims
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YouTube gives creators 4 AI tracks to clear music copyright claims
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PPC Land
YouTube gives creators 4 AI tracks to clear music copyright claims
Creators outside the EEA can now swap claimed songs for 3-minute AI instrumentals in Studio. Ownership of the tracks, and the EU exclusion, go unexplained.
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Trade Desk brings back co-founder Dave Pickles 3 years after CTO exit
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Trade Desk brings back co-founder Dave Pickles 3 years after CTO exit
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PPC Land
Trade Desk brings back co-founder Dave Pickles 3 years after CTO exit
Pickles will lead a new CTO Council on the DSP's AI agent and engineering roadmap, six days before Q3 results guided 12% lower. How much power will it hold?
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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PPC Land
Judge to overrule 40 states' objections to Character.ai's Disney sale rules
Bids are now due November 24 and the auction moves to December 1, and a clause treating silence as consent is gone. What can creditors still fight in December?
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Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
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Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
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PPC Land
Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
FDA aimed 98% of its 212 warning letters at pharma's digital channels, mostly brand websites. Did Rx TV ads get longer because of the crackdown, or before it?
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Google will cut Search for K-12 students in schools that keep AI off
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Google will cut Search for K-12 students in schools that keep AI off
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PPC Land
Google will cut Search for K-12 students in schools that keep AI off
Schools can switch Gemini, Gemini Notebook and Search on one at a time, Google says, yet Search keeps AI Mode and AI Overviews. What arrives in early 2027?