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Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default
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Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default
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PPC Land
Supermetrics lets Claude build ad campaigns on 6 platforms, paused by default
More than 6,000 customers have used the connector since February, active users up 250% a month on average. Who signs off before AI-drafted ads spend money?
New post by PPC Land 🔥
Amazon drops off-screen ads from impression counts, expects 63% fewer
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Amazon drops off-screen ads from impression counts, expects 63% fewer
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PPC Land
Amazon drops off-screen ads from impression counts, expects 63% fewer
DVA display ads on Amazon's homepage, search and product pages count only once on screen from January 1, 2027. What happens to CPMs and billing is left open.
New post by PPC Land 🔥
Roku ad revenue gains 23% to $727m as average impression price drops 7%
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Roku ad revenue gains 23% to $727m as average impression price drops 7%
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PPC Land
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
New post by PPC Land 🔥
Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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PPC Land
Google's Gemini can infringe press rights in 2 ways, EU court adviser says
Chatbot answers that let readers skip an article, or scraping past a paywall, can breach EU press rights. Facts stay free. Does Like Company's own claim pass?