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Amazon drops off-screen ads from impression counts, expects 63% fewer
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Amazon drops off-screen ads from impression counts, expects 63% fewer
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PPC Land
Amazon drops off-screen ads from impression counts, expects 63% fewer
DVA display ads on Amazon's homepage, search and product pages count only once on screen from January 1, 2027. What happens to CPMs and billing is left open.
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Roku ad revenue gains 23% to $727m as average impression price drops 7%
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Roku ad revenue gains 23% to $727m as average impression price drops 7%
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PPC Land
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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PPC Land
Google's Gemini can infringe press rights in 2 ways, EU court adviser says
Chatbot answers that let readers skip an article, or scraping past a paywall, can breach EU press rights. Facts stay free. Does Like Company's own claim pass?
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YouTube gives creators 4 AI tracks to clear music copyright claims
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YouTube gives creators 4 AI tracks to clear music copyright claims
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PPC Land
YouTube gives creators 4 AI tracks to clear music copyright claims
Creators outside the EEA can now swap claimed songs for 3-minute AI instrumentals in Studio. Ownership of the tracks, and the EU exclusion, go unexplained.
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Trade Desk brings back co-founder Dave Pickles 3 years after CTO exit
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Trade Desk brings back co-founder Dave Pickles 3 years after CTO exit
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PPC Land
Trade Desk brings back co-founder Dave Pickles 3 years after CTO exit
Pickles will lead a new CTO Council on the DSP's AI agent and engineering roadmap, six days before Q3 results guided 12% lower. How much power will it hold?
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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PPC Land
Judge to overrule 40 states' objections to Character.ai's Disney sale rules
Bids are now due November 24 and the auction moves to December 1, and a clause treating silence as consent is gone. What can creditors still fight in December?
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Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
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Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
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PPC Land
Pharma TV ad spend drops 4% in 2025 as digital gains 21%, VAB data shows
FDA aimed 98% of its 212 warning letters at pharma's digital channels, mostly brand websites. Did Rx TV ads get longer because of the crackdown, or before it?
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Google will cut Search for K-12 students in schools that keep AI off
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Google will cut Search for K-12 students in schools that keep AI off
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PPC Land
Google will cut Search for K-12 students in schools that keep AI off
Schools can switch Gemini, Gemini Notebook and Search on one at a time, Google says, yet Search keeps AI Mode and AI Overviews. What arrives in early 2027?
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Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
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Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
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PPC Land
Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
Pro forma revenue fell 4.1% to $76.2m and cash ended at $19.5m at Nielsen's TV ratings rival. Can $20m-$25m in yearly savings fund its 2027 investment plan?
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Apple's AI Health app reaches 10 languages in beta, but not German
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Apple's AI Health app reaches 10 languages in beta, but not German
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PPC Land
Apple's AI Health app reaches 10 languages in beta, but not German
Danish, Dutch, Italian and Swedish speakers miss out too, though Apple Intelligence runs in all five. A public release follows later this year. Who qualifies?