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Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
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Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
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PPC Land
Comscore loses $65.5m in Q3 after $57.3m goodwill write-down
Pro forma revenue fell 4.1% to $76.2m and cash ended at $19.5m at Nielsen's TV ratings rival. Can $20m-$25m in yearly savings fund its 2027 investment plan?
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Apple's AI Health app reaches 10 languages in beta, but not German
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Apple's AI Health app reaches 10 languages in beta, but not German
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PPC Land
Apple's AI Health app reaches 10 languages in beta, but not German
Danish, Dutch, Italian and Swedish speakers miss out too, though Apple Intelligence runs in all five. A public release follows later this year. Who qualifies?
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IAB Tech Lab clean room rules allow unhashed emails under technical controls
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IAB Tech Lab clean room rules allow unhashed emails under technical controls
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PPC Land
IAB Tech Lab clean room rules allow unhashed emails under technical controls
Seven required file keys and a Parquet layout now set how advertisers load conversion events into clean rooms. Hashing rules in ECAPI 1.1 are open for comment.
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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PPC Land
Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
Malaysian broadcasters kept 44.8% of RM604.4m March adex via free-to-air TV. Retail fell 53.5% after Hari Raya, so which sectors peak first, and which later?
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Adelaide gains four video curators as AU ecosystem hits 100 partners
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Adelaide gains four video curators as AU ecosystem hits 100 partners
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PPC Land
Adelaide gains four video curators as AU ecosystem hits 100 partners
Pixability, Sightly, Silverpush and Cadent VuePlanner will grade curated YouTube and CTV buys with AU. No pricing or test data came. How solid is the 100 count?
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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PPC Land
Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
Marketers face split vendor rules: Klaviyo's definition keeps human sign-off, Amazon's guide writes it out. IAB Tech Lab's CEO backs the test. Who signs off?
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Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
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Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
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PPC Land
Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
Up to $70m more rides on 2027 targets. US and Canadian users can reach Freddie from the app's Health center. Will patient data stay apart from Grindr's ads?
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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PPC Land
Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
Siri AI's server costs now land in Services cost of sales, and heavy users will be able to buy more capacity. Can 2.5bn daily Siri requests make AI pay its way?