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Microsoft Clarity puts Shopify and WooCommerce products in Copilot and Bing
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Microsoft Clarity puts Shopify and WooCommerce products in Copilot and Bing
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PPC Land
Microsoft Clarity puts Shopify and WooCommerce products in Copilot and Bing
Accepting the terms sends a store catalog to Microsoft Merchant Center; agent tracking sees only Google, OpenAI and Anthropic. Who qualifies, and at what cost?
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EU study finds DMA has not opened Google, Meta and Amazon ad auction data
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EU study finds DMA has not opened Google, Meta and Amazon ad auction data
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PPC Land
EU study finds DMA has not opened Google, Meta and Amazon ad auction data
Only 58% of 50 surveyed advertisers get raw log-level data from the three gatekeepers. Will Brussels use delegated acts or force a buy-side, sell-side split?
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Amazon advertisers gain purchase audiences from Attain's 14 million consumers
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Amazon advertisers gain purchase audiences from Attain's 14 million consumers
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PPC Land
Amazon advertisers gain purchase audiences from Attain's 14 million consumers
Segments by retailer, category and in-store or online channel, refreshed daily, open to QSR, travel and auto brands. Which DVA+ tier can use them is unclear.
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Ireland faces UN concerns over the privacy regulator for Meta and Google
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Ireland faces UN concerns over the privacy regulator for Meta and Google
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PPC Land
Ireland faces UN concerns over the privacy regulator for Meta and Google
Two UN rapporteurs say Irish curbs on litigation funding can leave privacy class actions out of reach. Can they make Dublin change how DPC members are chosen?
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EU court adviser in Google case backs AI training on 3 conditions
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EU court adviser in Google case backs AI training on 3 conditions
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PPC Land
EU court adviser in Google case backs AI training on 3 conditions
AI developers would have to honour robots.txt opt-outs, skip pirate sites and prove anti-memorisation steps. Will the Court of Justice rule on training at all?
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80% of firms are slower than planned on AI features, Okta survey finds
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80% of firms are slower than planned on AI features, Okta survey finds
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PPC Land
80% of firms are slower than planned on AI features, Okta survey finds
Only 38% of consumers in seven countries would give AI some decision-making power, and 6% want full autonomy. Can approve-or-undo controls unlock agent sales?
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Bot protection blocks Blend's AI shopping agent at 29 of 200 retailers
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Bot protection blocks Blend's AI shopping agent at 29 of 200 retailers
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PPC Land
Bot protection blocks Blend's AI shopping agent at 29 of 200 retailers
Large retailers refused the agent at a 20% rate, emerging ones at 2.5%, yet all 24 refusers with readable robots.txt allow AI crawlers. Who set those blocks?
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US companies face $1.4bn in web tracking settlements in 2026, Privado says
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US companies face $1.4bn in web tracking settlements in 2026, Privado says
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PPC Land
US companies face $1.4bn in web tracking settlements in 2026, Privado says
Meta's tracker appears in 100 of 116 settlements studied and healthcare firms make up 64% of defendants. Why does California's SB 690 reach only 3% of them?
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VAB wins Platinum MarCom award for 21-platform YouTube comparison study
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VAB wins Platinum MarCom award for 21-platform YouTube comparison study
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PPC Land
VAB wins Platinum MarCom award for 21-platform YouTube comparison study
CTV buyers get an honored study that counted YouTube sessions from 30 seconds and premium apps from 5 minutes. What does MarCom's Platinum score actually judge?
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Amazon's new portal lets any eligible store list in its search for free
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Amazon's new portal lets any eligible store list in its search for free
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PPC Land
Amazon's new portal lets any eligible store list in its search for free
Merchants join via Feedonomics, Salsify, CEDCommerce, VersaFeed or Amazon's API, with no fees. Amazon gave no merchant count or traffic data for Shop Direct.
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Microsoft search ad invoices now flow straight into Mediaocean's Prisma
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Microsoft search ad invoices now flow straight into Mediaocean's Prisma
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PPC Land
Microsoft search ad invoices now flow straight into Mediaocean's Prisma
Search buyers on Prisma also get pacing and performance data back. Orders have synced since December 2024, so what is new and what does the release leave out?
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India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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India e-commerce installs gained 29% before Diwali 2025, Adjust finds
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PPC Land
India e-commerce installs gained 29% before Diwali 2025, Adjust finds
Ride sharing installs ran 67% above average and all India installs peaked four days after the festival. What does that 2025 curve mean for Nov 6-10 budgets?
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Criteo net income drops 85% as third-quarter revenue falls 11%
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Criteo net income drops 85% as third-quarter revenue falls 11%
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PPC Land
Criteo net income drops 85% as third-quarter revenue falls 11%
Contribution ex-TAC fell 17% to $240m as large advertisers and fashion brands cut budgets. Criteo kept its 2026 forecast. Can CTV and ChatGPT ads lift 2027?
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UK ICO puts 30 questions to AI agent builders before November 20
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UK ICO puts 30 questions to AI agent builders before November 20
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PPC Land
UK ICO puts 30 questions to AI agent builders before November 20
Session isolation, tamper-evident logs and six-part agent IDs are on the list for agent deployers, ad tech included. Can current protocols supply the evidence?
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ChatGPT reaches a fifth of Google search volume as Taboola blames AI
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ChatGPT reaches a fifth of Google search volume as Taboola blames AI
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PPC Land
ChatGPT reaches a fifth of Google search volume as Taboola blames AI
OpenAI said ChatGPT handles a fifth of Google's search-like volume, Taboola cited AI summaries as revenue fell 6.9% and Anthropic signed its first news licence.
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AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
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AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
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Search Engine Journal
AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
Rankings still matter, but AI reporting is built on a dashboard made for a different game. A three-gate model for measuring AI visibility that ties to intent.
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SERP Data Providers Say Google Is Throttling Goto Result Links via @sejournal, @MattGSouthern
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SERP Data Providers Say Google Is Throttling Goto Result Links via @sejournal, @MattGSouthern
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Search Engine Journal
SERP Data Providers Say Google Is Throttling Goto Result Links
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.
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Google Explains How Redirects Affect Ranking Signals via @sejournal, @martinibuster
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Google Explains How Redirects Affect Ranking Signals via @sejournal, @martinibuster
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Search Engine Journal
Google Explains How Redirects Affect Ranking Signals
Google explains how redirect choices affect ranking signals, canonicalization, and which URLs appear in Search.
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GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions via @sejournal, @TaylorDanRW
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GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions via @sejournal, @TaylorDanRW
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Search Engine Journal
GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions
GEO's value goes beyond referrals: AI answers shape buying decisions before a click, and ChatGPT visitors convert at nearly five times the search rate.